IT and Marketing Consultant

JobStart Scheme; Newry; On-site; GBP 60,000 - 80,000; Part time

Job summary

A leading engineering firm in Newry is seeking a dual-skilled IT and Marketing Consultant to lead their digital transformation. This role combines technical implementation and digital marketing strategies to support growth in B2B industrial sectors. Responsibilities include managing CRM systems, developing e-commerce capabilities, and executing digital marketing campaigns. The ideal candidate has 3+ years of experience in IT and marketing, with relevant certifications. This is a part-time opportunity offering flexible work hours and competitive pay.

Qualifications

• Familiarity with e-commerce platforms.
• Experience implementing and configuring CRM platforms.
• Ability to connect different systems and automate workflows.
• Comfortable working with large datasets and creating reports.
• Proven experience in B2B marketing.
• Ability to write technical content.
• Experience with B2B lead generation.
• Able to work independently.

Responsibilities

• Implement and configure customer relationship management (CRM) system.
• Automate quotation processes and customer communications.
• Develop and execute digital marketing strategy for B2B audience.
• Optimize for search engines.
• Monitor key performance indicators (KPIs).

Skills

Web Development

CRM Systems

Integration

Data Analysis

B2B Marketing

Content Creation

Analytics

Lead Generation

Self-motivated

Problem-solver

Communicator

Organized

Adaptable

Education

3+ years experience in IT implementation and digital marketing

Certifications in Google Analytics, HubSpot, or relevant platforms

Tools

Shopify

WooCommerce

HubSpot

Salesforce

Zoho

Google Analytics

Job description

THE EMPLOYER IS: ANCHOR ENGINEERING LIMITEDWe're seeking a dual-skilled IT and Marketing Consultant to lead our digital transformation initiative and develop modern marketing strategies for our B2B industrial products business. This role combines technical implementation (systems, databases, e-commerce) with digital marketing execution (SEO, content, lead generation) to support our ambitious growth plan.The ideal candidate understands both the technical infrastructure needed for operational efficiency and the marketing strategies required to drive B2B growth in industrial sectors.

Responsibilities

• Implement and configure customer relationship management (CRM) system.
• Automate quotation processes and customer communications.
• Set up email marketing automation and customer segmentation.
• Integrate systems for seamless data flow (inventory, CRM, e-commerce, accounting).
• Build or oversee development of e-commerce capability for standard product.
• Create product pages with technical specifications, CAD drawings, and cross-references.
• Assess current technology stack and recommend improvements.
• Ensure data security and backup protocols.
• Develop and execute digital marketing strategy for B2B industrial audience.
• Manage company website, blog, and online product catalogue.
• Optimize for search engines (technical SEO for industrial products).
• Develop digital campaigns targeting specific industries (food processing, manufacturing, HVAC, etc.)
• Manage Google Business Profile and local SEO.
• Create email marketing campaigns for customer retention and reactivation.
• Implement lead capture and nurturing systems.
• Build LinkedIn company presence and thought leadership.
• Create content calendar for social media (primarily LinkedIn for B2B).
• Engage with industrial communities and potential customers.
• Share technical expertise and case studies.
• Set up tracking and analytics (website traffic, conversions, lead sources).
• Monitor key performance indicators (KPIs) and report on progress.
• A/B test marketing campaigns and optimize based on results.
• Provide monthly performance reports with actionable insights.

Skills and Qualifications

• Web Development: Familiarity with e-commerce platforms (Shopify, WooCommerce, or custom solutions).
• CRM Systems: Experience implementing and configuring CRM platforms (HubSpot, Salesforce, Zoho, etc.)
• Integration: Ability to connect different systems and automate workflows.
• Data Analysis: Comfortable working with large datasets and creating reports.
• B2B Marketing: Proven experience in B2B marketing, preferably in industrial/technical sectors.
• Content Creation: Ability to write technical content for industrial audiences.
• Analytics: Google Analytics, marketing automation platforms, conversion tracking.
• Lead Generation: Experience with B2B lead generation and nurturing strategies.
• Self-motivated: Able to work independently with minimal supervision.
• Problem-solver: Creative solutions to technical and marketing challenges.
• Communicator: Can explain technical concepts to non-technical team.
• Organized: Strong project management skills and attention to detail.
• Adaptable: Comfortable in small business environment with multiple priorities.
• 3 years experience or more in IT implementation and digital marketing (combined or separate roles).
• Experience with industrial, manufacturing, or B2B distribution sectors.
• Understanding of technical products and ability to learn product specifications.
• Proven track record of successful digital transformation projects.
• Certifications in Google Analytics, HubSpot, or relevant platforms.
• Experience with small to medium-sized businesses (SMBs).

Further Information

The Employer is: ANCHOR ENGINEERING LIMITEDJobStart Opportunity - Working Hours Information- Standard Hours: up to 25 hours per week.- Flexible/Reduced Hours: May be available upon approval by a Work Coach.- Additional Hours: The employer may offer extra hours depending on availability. This should be discussed directly with the employer before starting employment.The job advert may end before the closing date if requested by the employer.

Application Information

JOBSTART IS OPEN TO WORKING AGE BENEFIT CLAIMANTS WHO ARE DEEMED ELIGIBLE BY A WORK COACH. If you are on Universal Credit, please contact your Work Coach via your Journal. If you are in receipt of any other working age benefit, please contact your local Jobs & Benefits Office on 0800 001 5782.

Vacancy ID 1750485 Job Sector IT,Marketing Area Co Down Location Newry Salary 16-17 £7.55, 18-20 £10.00, 21 plus £12.21 per hour No. vacancies 1 Contract Type Temporary Weekly hours 25 Published date 15/12/2025 Closing date 23/01/2026 Worktime 8.30am-5pm, days to be confirmed.

Area: Republic of Ireland
Closing date: 20 Dec 2025