Interim Head of Marketing

Knight Frank; City of Westminster; On-site; GBP 125,000 - 150,000; Full time

Job summary

A leading real-estate consultancy in the UK is seeking an Interim Head of Marketing for a 12-18 month fixed-term contract. This strategic leadership role requires expertise in brand management and AI-driven marketing. Key responsibilities include leading the UK marketing strategy, driving go-to-market excellence, and collaborating with cross-functional teams. The ideal candidate will have a proven track record in complex organizations and strong commercial acumen. A competitive salary and the chance to shape the future of marketing in real estate are offered.

Benefits

Competitive salary

Growth opportunities

Collaborative environment

Qualifications

• Proven experience as a marketing leader in a large organization.
• Strong commercial acumen and data-informed mindset.
• Expert communicator with board stakeholders.

Responsibilities

• Develop and lead a fully integrated marketing strategy.
• Support the implementation of a unified brand campaign.
• Provide strategic leadership for go-to-market across UK priority sectors.

Skills

Strategic leadership

Brand management

Commercial acumen

Team transformation

AI-enabled marketing

Education

Experience in marketing leadership

Proven track record in B2B/B2C

Job description

Knight Frank is looking to hire an Interim Head of Marketing to join their Head Office in Baker Street. This is an exciting opportunity offered on a 12‑18 Month Fixed Term Contract. We are looking for an Interim Head of UK Marketing who combines strategic clarity with hands‑on delivery to lead with confidence, accelerate cultural change, embed AI‑driven marketing capabilities, and deliver tangible commercial impact. This is a critical leadership role over the next 12‑18 months, working alongside the UK Board and sub‑divisional heads. You will lead the newly shaped UK marketing structure across Brand & Programmes, UK Go‑to‑Market (GTM), and Enablement, ensuring the team delivers against strategic priorities with creativity, discipline, and commercial impact. You’ll also work in close partnership with Client Services, Research and Communications, as well as agency and international counterparts to create one unified go‑to‑market voice. You will sit on the global marketing board, representing the UK region, a board that brings together our regional marketing and communications leads to ensure we’re client‑centric, collaborative, efficient, and building a brand that drives long‑term business growth.

Responsibilities

Strategic Leadership

• Act as a senior leader and key advisor to the UK Board, demonstrating commercial insight, strategic direction, and cross‑functional influence.
• Develop and lead a fully integrated marketing strategy aligned to Knight Frank’s UK ambition and three‑year plans.
• Champion the new team structure (Brand & Programmes, UK GTM, Enablement) and shape the marketing roadmap for 2026 and beyond.
• Build a compelling business case for marketing investment and manage the UK Marketing budget to drive measurable ROI through brand salience, pipeline acceleration, and client growth.

Brand, Content and Clients

• Support the successful implementation of the new unified brand campaign, which is led by the Brand & Programmes team.
• Lead the implementation and scaling of the brand platform in the UK across multiple channels and client segments – with consistency and impact.
• Co‑develop and embed loyalty and nurture strategies that increase lifetime value, drive repeat business, and deepen client relationships across all segments.
• Guide flagship content programmes, the wider client‑first content strategy, and brand‑to‑demand campaigns to bridge awareness and conversion.
• Act as a senior adviser to the digital team on web, platforms and digital experience, ensuring alignment with the brand strategy, GTM priorities and client needs.

Drive Go‑To‑Market (GTM) Excellence

• Provide strategic leadership for GTM across UK priority markets and sectors.
• Direct and empower the GTM Lead and wider team to deliver plans that align with the unified brand platform and business objectives.
• Partner closely with Client Services, Research and business heads to deliver a commercially focused GTM model that aligns to revenue targets and client growth strategies.

Marketing Operations and Enablement

• Continue to build marketing planning and performance rigour – with clear KPIs, campaign attribution, and funnel metrics.
• Oversee Martech development and future AI capabilities, to enable personalised, data‑informed marketing across client journeys and creative production at scale.
• Shape internal enablement strategies alongside the Client Services team, empowering client‑facing teams with tools, insights and brand alignment.

Leadership, Team Capability and Culture

• Lead and inspire a newly structured UK marketing team with a clear vision, cadence and culture of accountability.
• Shape the marketing resourcing model – optimising internal capabilities, agency partnerships and future‑state resourcing.
• Collaborate closely with Knight Frank’s global Marketing and Communications teams to ensure alignment, share best practices, and scale UK‑led initiatives across priority international markets.

Qualifications

• Proven experience as a marketing leader in a large, complex organisation (property, professional services, luxury, or brand‑led B2B/B2C).
• Track record of leading team transformation, brand platform delivery and GTM execution.
• Strong commercial acumen and a data‑informed mindset – with evidence of influencing revenue growth.
• Expert communicator, comfortable operating with board stakeholders and cross‑functional leaders.
• Experience managing and modernising hybrid agency models.
• Recommend AI‑enabled marketing capabilities ahead of the Brand Strategy Visual identity project to ensure we can deliver AI‑enabled campaigns at scale.

About Knight Frank

Founded in 1896, Knight Frank was registered as Knight Frank LLP, a Limited Liability Partnership, on 3 November 2003, registered in England & Wales at 55 Baker Street, London, W1U 8AN with the registered number OC305934. Knight Frank is one of the world’s leading independent real‑estate consultancies, headquartered in London, UK. We work responsibly in partnership to enhance people’s lives and environments in over 50 markets, 600+ offices, 20 000+ people, 1 global network.

Culture & Values

At the heart of all we do are our clients. A relationship built on trust is vital. As trusted partners in property, we act with integrity and care, understanding our clients’ unique needs and consistently thinking about the bigger picture to provide personalised, clear and considered advice across all areas of property. Through our deep understanding of key markets and sectors – both emerging and established – we are dedicated to meeting and exceeding their property goals. A true partnership is a balanced one, and our people are passionate about, and committed to, making our business inclusive and diverse. We give every individual the space and opportunity to perform at their best and be recognised for the immense value they bring. We empower everyone to have autonomy in their role and encourage them to use their voice in how we can make a positive impact as a firm and shape the future of real estate, the built environment and the impact on the communities we serve. In 2021 we celebrated our 125th anniversary and set out Our Desired Future, cemented in three pillars: People Potential, Client Centricity and always Creating our Future, together.

What We Offer

• A unified, cost‑efficient marketing function delivering simplicity, consistency and results.
• Growth in brand salience, market share and marketing‑driven revenue contribution.
• Alignment between Marketing, Sales, Communications, Data and Digital, Research and People teams.
• Knight Frank positioned as a modern, future‑focused leader in the property category.

Compensation & Application Notes

Competitive salary. Please note: this is a direct search led by Knight Frank. Applications from recruitment agencies will not be accepted nor will fees be paid for unsolicited CVs, even if provided by PSL agencies.