Interim Commercial Marketing Manager

CBI (Confederation of British Industry); Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading business organization in Greater London seeks a Commercial Marketing Manager for a 12-month contract. The role involves leading impactful marketing campaigns to drive revenue and engagement across various commercial activities. Key responsibilities include boosting paid registrations for events and generating leads for memberships, requiring strong creativity and teamwork. This position reports to the Director of Marketing and Propositions.

Responsibilities

• Lead and deliver high-impact marketing campaigns.
• Boost paid-for registrations for events.
• Generate leads for membership and sales enablement.

Job description

Job Description

We’re looking for a commercially driven and creatively minded Commercial Marketing Manager to join us for a 12-month contract to lead and deliver high-impact marketing campaigns that drive revenue and engagement across the CBI’s core commercial activities. This role is pivotal in supporting our growth ambitions—recruiting new members, generating leads for our economic consultancy, and selling tickets for flagship events. This role will report into the Director of Marketing and Propositions and will be supported by the wider team but with no direct reports.

Objectives of the role :

• The Marketing and Propositions team is responsible for the CBI’s brand positioning, member communications and commercial marketing activity.
• The role is based on three key priorities : events marketing campaigns to boost paid-for registrations, strategic lead generation for membership and sales enablement.
• This role will lead on our commercial activity, leading 4-5 campaigns every year (three for events, one for membership and where possible, one for CBI Economics).
• The role will be the creative heart of our commercial marketing activity – coming up with ideas and bringing them to life with the support of colleagues. Communication and teamwork will be essential skills for bringing your vision to life.