In-House Digital Marketing, Google Ads/SEO & Visual Content Specialist

Kybelle Cafe; Greater London; On-site; GBP 28,000 - 35,000; Full time

Job summary

A family-run cafe in Shoreditch is seeking a highly skilled Digital Marketing Specialist to manage and execute marketing strategies for four company accounts. The ideal candidate will possess strong expertise in visual content creation, graphic design, and social media marketing. Responsibilities include designing campaigns, optimizing Google Ads, and monitoring performance metrics. This full-time role offers a competitive salary package and a creative work environment.

Benefits

Exciting, creative, and supportive work environment

Opportunities for innovation and professional growth

Competitive salary package

Qualifications

• Proven experience in digital marketing, social media management, Google Ads, and SEO.
• Strong background in graphic design and visual content production.
• Ability to generate creative, viral-worthy campaign concepts.
• Proficiency in design tools like Adobe Creative Suite and Canva.
• Experience managing multiple brands or accounts simultaneously.

Responsibilities

• Manage and execute digital marketing strategies for four separate company accounts.
• Design and produce all visual and graphic content for digital assets.
• Plan, create, and optimise visually engaging campaigns across social media platforms.
• Manage and optimise Google Ads campaigns for maximum ROI.
• Monitor performance metrics and prepare data-driven reports for each account.

Skills

Digital marketing experience

Social media management

Graphic design

Google Ads

SEO

Creative campaign concepts

Tools

Adobe Creative Suite

Canva

Google Analytics

Meta Business Suite

Pinterest Analytics

Job description

Job Type

Full-Time

About the Role

We are seeking a highly skilled, creative, and results-driven in‑house Digital Marketing Specialist with strong expertise in visual content creation, graphic design, social media marketing, and Google Ads/SEO. The successful candidate will manage and execute digital marketing strategies across four company accounts, ensuring each brand receives tailored, high‑impact content and campaigns. This role requires a professional who can combine analytical marketing skills with innovative visual production to deliver compelling, trend‑driven content with strong viral potential across platforms such as Instagram, Pinterest, and Facebook.

Key Responsibilities

• Manage and execute digital marketing strategies for four separate company accounts, ensuring consistent quality and brand‑specific content.
• Design and produce all visual and graphic content for social media, paid campaigns, and digital assets.
• Plan, create, and optimise visually engaging, growth‑focused campaigns across Instagram, Pinterest, Facebook, and other relevant platforms.
• Develop creative ideas and produce trend‑driven social media content with high viral potential.
• Manage and optimise Google Ads campaigns across multiple brands to ensure maximum ROI.
• Conduct keyword research and implement effective SEO strategies for each brand.
• Monitor performance metrics and prepare data‑driven reports for all four accounts.
• Maintain cohesive branding while tailoring strategies to the unique identity of each company.
• Stay updated on design trends, platform algorithms, and digital marketing best practices.

Requirements

• Proven experience in digital marketing, social media management, Google Ads, and SEO.
• Strong background in graphic design and visual content production.
• Ability to generate creative, viral‑worthy campaign concepts.
• Proficiency in design tools (Adobe Creative Suite, Canva, etc.).
• Experience managing multiple brands or accounts simultaneously.
• Strong understanding of analytics platforms (Google Analytics, Meta Business Suite, Pinterest Analytics, etc.).
• Excellent communication, multitasking, and project‑management skills.
• Ability to work independently and deliver high‑quality outputs across different brands.

Preferred Qualifications

• Experience creating or managing viral social media content.
• Google Ads and/or SEO certifications.
• Additional skills in copywriting, video editing, or motion graphics.

What We Offer

• An exciting, creative, and supportive work environment.
• Opportunities for innovation and professional growth.
• Competitive salary package.

Additional Details

• Experience: Required
• Languages: English – Advanced
• Employment: Full-time
• Schedule: Monday - Saturday 8am - 5pm
• Salary: £28,000 – £35,000 yearly
• Starting time: Immediate start!

About Kybelle Cafe

Kybell Cafe is a family‑run business in the heart of Shoreditch, dedicated to serving high‑quality food and drinks in a welcoming atmosphere. We take pride in offering a friendly experience for every guest, with a focus on great taste, com