Head of Sales - iGaming Affiliate

traffic label; St Albans; Hybrid; GBP 150,000 - 200,000; Full time

Job summary

A performance marketing company in the UK is seeking a Head of Sales to take ownership of its affiliate strategy while leading a team. This role requires strong experience in iGaming affiliate sales and an operational mindset. You will drive revenue, build partnerships, and report directly to the COO. The position is hybrid with occasional international travel.

Qualifications

• Proven background in iGaming affiliate sales, preferably experience as a publisher or operator partner manager.
• Experience in leading and developing junior teams with a hands-on leadership style.
• Strong operational mindset to design and enforce scalable processes.

Responsibilities

• Define and deliver the affiliate sales strategy to achieve revenue and market growth targets.
• Manage, coach, and develop a team of Affiliate Managers.
• Establish and grow commercial relationships with online operators.

Skills

iGaming affiliate sales

team leadership

commercial acumen

strategic planning

operational processes

Job description

Overview

Head of Sales (iGaming Affiliate). Location: UK-based (hybrid) with occasional international travel.

Traffic Label is a performance marketing company operating at scale in the global iGaming industry. As a multi-channel affiliate, we deliver high-converting traffic to casino and sportsbook brands across key markets, including the UK, Germany, and Canada—through a blend of email, SEO, PPC, and our proprietary VIP network, Club Lucky. With ambitious plans for expansion and innovation, we are growing fast and seek a commercially sharp and operationally strong Head of Sales to help lead the way.

The Role: As Head of Sales, you will take full ownership of our commercial partner strategy—driving revenue across our core channels and territories while scaling our impact in new markets. Leading a growing sales team, you’ll be responsible not just for results, but also for the development of people, processes, and partnerships. Reporting directly to the Chief Operating Officer, you’ll play a central role in how we grow, who we partner with, and how we deliver performance.

Key Responsibilities

• Define and deliver the affiliate sales strategy to achieve revenue and market growth targets
• Manage, coach, and develop a team consisting of a Senior Affiliate Manager and six general Affiliate Managers across the UK and Ukraine
• Build, implement, and continuously improve internal sales processes for onboarding, reporting, and partner management
• Establish and grow commercial relationships with online casino and sportsbook operators, negotiating CPA, RevShare, and hybrid deals
• Work closely with the marketing team to ensure the right partners are promoted in the right channels at the right time
• Collaborate with traffic teams (Email, SEO, PPC, VIP) to align commercial strategy with performance and inventory
• Lead strategic expansion into new markets and adapt the sales approach to regional needs
• Provide regular, data-driven performance reporting and forecasting to the COO and senior leadership
• Monitor industry developments, competitor movements, and regulatory changes affecting the affiliate landscape

Qualifications & Experience

• A proven background in iGaming affiliate sales, preferably with direct experience as a publisher or operator partner manager
• Demonstrable success in leading and developing junior teams, with a hands-on leadership style and commitment to growth
• Strong operational mindset—able to design and enforce scalable processes in a fast-paced commercial setting
• Outstanding commercial acumen and a strong network within the casino and sportsbook sector
• Highly collaborative, with the ability to work cross-functionally with marketing, performance, and analytics teams
• Comfortable balancing strategy with day-to-day execution driven by data and motivated by results