Head Of Product Marketing - Fintech B2B

IO Associates; Manchester; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading FinTech company in the UK seeks a Head of Product Marketing to spearhead their product positioning and messaging strategies. The ideal candidate will have over 8 years of experience in B2B tech/SaaS marketing, preferably in fintech or payments, and a proven track record in driving go-to-market campaigns. This remote role requires strong leadership and collaboration with various stakeholders to ensure product adoption and commercial success.

Qualifications

• 8+ years experience in product marketing for B2B tech/SaaS.
• Experience in fintech or payments is advantageous.
• Proven success in promoting product adoption and GTM strategies.

Responsibilities

• Lead and execute product marketing strategy.
• Develop compelling product messaging and GTM plans.
• Create sales enablement materials and use cases.
• Drive customer and market insight initiatives.
• Collaborate with stakeholders across the business.

Skills

B2B tech/SaaS product marketing

Driving GTM campaigns

Customer and market insight

Team leadership

Job description

Head of Product Marketing - FinTech (B2B)

Remote - with travel to Manchester

We are partnered exclusively with a FinTech specialising in virtual payments, supporting major brands across travel, banking, and commercial payments.

We are working with the Chief Marketing Officer who is seeking an experienced product marketing leader to own product positioning, messaging, and go-to-market strategy. You'll work cross-functionally to drive adoption, influence product direction, and support commercial success.

Key Responsibilities

• Lead and execute product marketing strategy
• Develop compelling product messaging and GTM plans
• Create sales enablement materials and use cases
• Drive customer and market insight initiatives
• Collaborate with stakeholders across the business

Skills & Experience

• 8+ years in B2B tech/SaaS product marketing
• Experience in fintech or payments is beneficial
• Proven success driving GTM campaigns and product adoption
• Comfortable leading teams and delivering hands‑on work

Apply today if you are interested in leading the charge in shaping market‑defining product narratives and driving the future of virtual payments.