Head of PR - North EU (Maternity Cover)

Charlotte Tilbury; London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading beauty brand in London is seeking a passionate Head of PR to drive brand engagement across the North Europe region. You will manage extensive PR campaigns, work with agencies, and lead a dynamic team to enhance brand visibility and reputation. Ideal candidates will have strong PR experience in the beauty industry and proven leadership skills.

Benefits

25 days holiday plus bank holidays

Financial security with pension and life assurance

Employee wellness programs

Generous product discount

Qualifications

• Proven background in PR, ideally within Beauty or Retail.
• Strong leadership skills with experience developing teams.
• Ability to devise and implement strategic plans.

Responsibilities

• Develop and implement PR strategies for brand goals.
• Manage relationships with global PR agencies.
• Analyze press and influencer KPIs.

Skills

PR expertise

Leadership

Communication

Job description

About Charlotte Tilbury Beauty

Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.

Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.

Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the brand is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.

About the role

We are looking for a creative, talented and passionate Head of PR to be fully responsible for all areas of PR, Advocacy and VIP for North Europe region (Ireland, DACH, Scandinavia & Netherlands), focusing on driving the brand and product strategy for engaging media (consumer and corporate), influencers and makeup artists. Please note, this is on a 12 month fixed-term contract.

In addition, this role will manage and work with Local PR Agencies to develop, implement, report and analyse strategic PR plans to launch new territories, stores, NPD, brand partnerships and brand campaigns and engage with the diverse Charlotte Tilbury audience to drive impactful campaigns and initiatives.

As our Head of PR, North EU you will

• Develop and implement comprehensive PR strategies to achieve brand goals, including brand awareness, reputation management, and sales targets.
• Promote and respect core brand values and work closely with global and local departments and partners to deliver integrated campaigns and relevant content.
• Work closely with marketing to devise and deliver record breaking launch activity for each new launch, product or region.
• Create and manage communication strategies and plans, including print, online, broadcast, and social media content.
• Lead the development and execution of launch plans for new products, markets, and campaigns.
• Oversee and manage relationships with global PR agencies, ensuring alignment with brand strategy and objectives with key focus on ROI.
• Develop plans to create an enviable image for Charlotte Tilbury within the beauty industry and beyond with in person moments, exclusive interviews and unlocking the power of Charlotte Tilbury as a celebrity.
• Analyse press and influencer KPIs, tracking results, and reporting on PR performance for senior leadership teams.
• Manage, coach and inspire a team of 3 members and multiple agencies to deliver annual plans.
• Collaborate with the VIP & Partnerships team to secure long term partnerships, brand purpose led moments to lean into cultural moments and creating new local muses in market.

Who you will work with

• You will report directly into our wonderful Marketing Director, North EU
• You will work very closely alongside Global PR & Marketing teams as well as EU Marketing and Commercial teams to build brand awareness and reputation.

About you

• You have a strong, proven background within PR is essential, ideally gained within Beauty or Retail, within an agency or in-house.
• You have a black book of contacts to unlock and access to facilitate partnerships, moments and beyond!
• You are a strong leader, you have led and developed high performing teams and pride yourself on your leadership skills.
• Experienced in devising and implementing strategic plans with creative flair.
• You have experience manging budgets and P&L.
• Have experience in the digital landscape, the PR team manage all digital mega influencers!
• You work well under pressure, you can ruthlessly prioritise and know how to influence up and work in an agile environment with ease.
• Advantageous if you have fluency in a second language.
• Have a flexible and professional attitude, you are hungry to learn and welcome challenge!
• Have exceptional organisational and prioritising skills, with great attention to detail and is results-driven.

Charlotte Tilbury is a fast-paced and dynamic environment where nimble mindsets, striving to deliver the best and wanting to be part of a global #dreaamteam are key. Even though we have requirements, our experience and background are just a guide, we still love to welcome applicants with more or less experience stated, provided necessary skills can be demonstrated.

Why join us?

• Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves
• We’re a hybrid model with flexibility, allowing you to work how best suits you
• 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
• Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
• Financial security and planning with our pension and life assurance for all
• Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
• Bring your fury friend to work with you on our allocated dog friendly days and spaces
• And not to forget our generous product discount and gifting!

At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.

If you want to learn more about life at Charlotte Tilbury Beauty please follow our LinkedIn page!