Head of Marketing Intelligence

Swansea University; Swansea; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading higher education institution in Swansea is looking for an experienced individual to lead their Marketing Intelligence Service. This pivotal role involves managing an analytical team to deliver insights that inform strategic marketing and recruitment decisions. The ideal candidate has a strong background in data analysis and leadership, along with a relevant degree. This is a fantastic opportunity to shape the institution's academic portfolio during a period of maternity cover.

Qualifications

• Significant experience in data analysis and insight.
• Excellent communication and leadership skills.
• Experience in the HE sector is desirable.

Responsibilities

• Lead the development and implementation of marketing intelligence plans.
• Provide analysis and reporting on the global HE market.
• Measure and optimise the impact of marketing and recruitment campaigns.
• Collaborate with external bodies to enhance insight capabilities.
• Empower colleagues to make data-driven decisions.
• Work closely with Faculties to provide meaningful insight.

Skills

Data analysis

Leadership

Communication

Education

Degree or relevant professional qualification

Job description

Overview

Contract: Fixed term - maternity cover. This is an excellent opportunity to join Swansea University and use your experience to lead its Marketing Intelligence Service within the Marketing, Recruitment & International (MRI) directorate.

This pivotal role, covering a period of maternity leave, will lead a high-performing analytical team, delivering market intelligence, research, and insight to inform strategic and operational decision-making across the University, in areas of marketing, recruitment and internationalisation activity. You will play a key role in shaping the University’s academic portfolio, ensuring a market-led approach and enabling evidence-based marketing and student recruitment activity.

Responsibilities

• lead the development and implementation of marketing intelligence plans
• provide analysis and reporting on the global HE market
• measure and optimise the impact of marketing and recruitment campaigns
• collaborate with external bodies such as UCAS and JISC to enhance insight capabilities
• empower colleagues across MRI to make data-driven decisions
• work closely with Faculties and other Professional Services to provide meaningful insight

Qualifications

• Significant experience in data analysis and insight
• Excellent communication and leadership skills
• A degree or relevant professional qualification are essential
• Experience in the HE sector is desirable