Head of Marketing Analytics

Page Personnel; Leeds; Hybrid; GBP 63,000 - 75,000; Full time

Job summary

An emerging marketing firm in Leeds is seeking a Head of Marketing Analytics to define the data strategy and lead a team of analysts. The role involves managing customer insights and campaign effectiveness while enhancing data quality and usability. The ideal candidate has 5+ years of experience in analytics, strong SQL skills, and familiarity with BI tools like Power BI. This opportunity offers a competitive salary of up to £75,000 with hybrid working options.

Benefits

Competitive salary up to £75,000

Hybrid Working

Opportunity for international role development

Qualifications

• Approximately 5+ years of experience in data and analytics, particularly for lead generation.
• Proven leadership experience in marketing analytics and business intelligence.
• Strong SQL skills and ability to manage complex datasets.

Responsibilities

• Define and deliver the marketing intelligence roadmap.
• Lead data enrichment and quality improvement initiatives.
• Analyze customer behavior to inform retention strategies.
• Create and manage data lists for outbound marketing campaigns.
• Build and maintain dashboards for campaign performance tracking.

Skills

Marketing Analytics

Data Analysis

Team Leadership

Customer Insight

SQL

Tools

Power BI

Google Data Studio

Salesforce

Dynamics

HubSpot

Job description

• Join a fast growing, entrepreneurial international company

About Our Client

Our client are a fast growing B2B services firm based in the Greater Leeds area. With a strong presence in the UK, and ambitions to continue to grow across Europe, they are heavily investing in their marketing & data team to create higher quality campaigns.

Job Description

Key responsibilities for the Head of Marketing Analytics role will include:

• Take ownership of the Marketing Data strategy - Define and deliver the marketing intelligence and insight roadmap, ensuring data underpins marketing and commercial decision-making at every level.
• Enhance and enrich customer data - Lead data enrichment, acquisition, and quality improvement initiatives to strengthen the depth, accuracy, and usability of the customer database.
• Lead customer insight and analytics - Analyse customer behaviour, feedback, and churn to inform acquisition, retention, and lifecycle optimisation strategies.
• Enable data-led campaign activation - Create and manage high-quality, compliant data lists for outbound marketing campaigns, and email activity to drive lead generation and conversion.
• Deliver performance reporting and ROI insight - Build and maintain dashboards and reporting frameworks that provide clear visibility of campaign effectiveness, segment performance, and market trends.
• Leading and developing a high-performing team - Manage, coach, and grow a team of analysts and insight specialists, ensuring timely delivery of actionable intelligence at scale.
• Partner across the organisation - Collaborate closely with marketing, sales, operations, customer, and technology teams to translate insight into executable strategies and measurable outcomes.

The Successful Applicant

A successful Head of Marketing Analytics candidate will have the below experience:

• Approximately 5+ years' experience in data and analytics, including experience supporting lead generation or demand creation activity
• Proven leadership experience across marketing analytics, business intelligence, customer insight, and marketing operations
• A background in working for a fast-paced, high growth organisation.
• Previous experience in a PE-backed SME company would be advantageous.
• Strong SQL skills, with the ability to interrogate and manipulate complex datasets
• Hands-on experience with BI and visualisation tools such as Power BI or Google Data Studio
• Practical knowledge of CRM and marketing automation platforms, these may include Salesforce, Dynamics, HubSpot. Transferable CRM experience will be considered.
• Strong expertise in customer segmentation, campaign targeting, and CRM data management
• Demonstrated success designing and delivering data-led marketing campaigns that directly support telemarketing or inside sales teams
• Deep technical capability in analytics platforms, data modelling, statistical analysis, and insight generation
• A commercial approach, with a clear ability to link insight to revenue, ROI, and business outcomes

What's on Offer

On offer for the successful applicant:

• A competitive salary up to £75,000
• Hybrid Working
• An opportunity to develop a new role at an international level

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Head of Marketing Analytics • Leeds, England