Head of Marketing %26 Customer Experience

Mercedes Benz AG; Milton Keynes; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading automotive company is seeking a Head of Digital Marketing & Customer Experience in Milton Keynes. The successful candidate will take charge of B2B marketing strategies, drive digital initiatives, and motivate a high-performing team. Experience in automotive or premium products is preferred. This role offers a competitive salary and a flexible hybrid working model.

Benefits

Competitive salary

Discretionary bonus structure

Access to colleague car schemes

Flexible benefit pot

Employee Assistance Programme

Mental health support

Qualifications

• Proven experience in a similar role, ideally within automotive, premium products or retail.
• Strong relationship-building skills to influence and collaborate across teams.
• Data-driven mindset with excellent analytical and forecasting skills.

Responsibilities

• Develop and implement B2B marketing plans to achieve business goals.
• Manage campaigns to boost online presence and customer engagement.
• Oversee product marketing to meet market needs and strengthen brand positioning.

Skills

B2B marketing strategies

Digital tools

Customer experience best practices

Team leadership

Job description

Overview

Head of Digital Marketing & Customer Experience

Mercedes-Benz Vans provides world-class vans and services to customers across the UK. We keep the wheels turning for our people and businesses, driving opportunity and inspiring ideas with everything we do. We’re ambitious, future-focused and committed to shaping the future of electric mobility with digital solutions that deliver best-in-class customer experience. Our passionate team champion Inclusivity, respect and equal opportunities for all, because our backgrounds, beliefs, values and culture shape who we are, what we do and how we do it. From our fantastic colleagues to our trusted Dealer network – everyone who works for us, and with us, is helping to impact the future of transportation. It’s an exciting time to be part of the team.

How you’ll play your part

We’re looking for someone driven and passionate, who can bring proven experience in establishing, leading, and motivating high-performing, multi-disciplinary teams, combined with a strong grasp of B2B marketing strategies, digital tools, and customer experience best practices. As part of our strategic leadership team, you will play a crucial role in shaping our marketing strategies and optimising the customer experience across all channels. You’ll oversee product and digital marketing, as well as customer experience management, while working closely with HQ marketing and local PR teams. With a sharp focus on market trends, industry developments, and evolving customer needs, you’ll ensure our brand stays ahead of the curve and delivers impact.

What you’ll do

• Drive marketing strategy – develop and implement B2B marketing plans that align with business goals and deliver measurable impact.
• Lead digital initiatives – manage timely campaigns to boost online presence, customer engagement, and revenue in the Van market.
• Oversee product marketing – ensure product strategies highlight features, meet market needs, and strengthen brand positioning across wholesale and retail.
• Inspire and develop your team – motivate a high-performing marketing team in an environment that encourages creativity, learning, and growth.
• Leverage market insights – use data-led analysis and forecasting to identify opportunities, anticipate market changes, and guide strategic decisions.

What you’ll bring

• Proven experience in a similar role, ideally within automotive, premium products, or retail.
• Strong relationship-building skills with the ability to influence and collaborate across teams and external partners.
• A strategic decision-maker, highly organised, with the ability to take a broad view, make strong commercial decisions, and deliver exceptional results.
• Data-driven mindset with excellent analytical and forecasting skills to guide smart commercial decisions.
• Demonstrated leadership in establishing, motivating, and driving high-performing, multi-disciplinary teams.
• Confident, credible communicator and presenter, able to influence, negotiate, and build relationships at all levels.

At Mercedes-Benz, we operate with integrity and therefore you are required to maintain ethical standards in accordance with our policies and adhere to the Company's Compliance Guidelines and Policies including Anti-Bribery and all relevant competition law.

What’s in it for you

As well as the opportunity to work in a dynamic environment, with a great team and culture, we’ll offer you a competitive salary and discretionary bonus structure. We also hope you’ll love our products as much as we do, with access to our colleague car schemes. On top of that, you’ll be able to join our pension scheme and you’ll get a flexible benefit pot that can be used to find the benefits that are right for you. We are pleased to be able to offer a hybrid working approach – achieving a great balance between remote and office working.

We’re here to support you – we offer access to colleague wellbeing resources, including an Employee Assistance Programme and Mental health First Aiders, as well as flexible opportunities to support work life balance. We’ll also encourage your development, with the training and knowledge you need to reach your potential.

Who we are

Through the doors of Mercedes-Benz Vans, you’ll find a passionate team working to innovate and deliver top-tier commercial vehicles that drive business success. We know that to keep this team motivated, we need to ensure that everyone has equal opportunity. We celebrate a culture of appreciation and respect, where everyone is valued for who they are. We believe our backgrounds, experiences and cultures contribute to our shared experience and shape who we are and what we do. The diversity of our colleagues reflects the diversity of our customers. This diversity is the driving force behind our ideas.

What’s next?

Once you click apply, we’ll take you through to the Mercedes-Benz Group careers portal – this is our parent company site, so don’t worry, you’re in safe hands. Here, you’ll find a short application form to complete. Please be assured that we’re here to support you throughout the recruitment process and beyond, and reasonable adjustments are available to any candidates who need them. We’re also open to working flexibly and are happy to discuss flexible working options. Due to UK legislation, we need to let you know that we can only accept applications from those with the right to work in the UK.

Managing your data

We care about your personal data. The General Data Protection Regulation provides you with more control and by submitting an application to us, we consider this to be an agreement to process your personal data in support of our recruitment and selection process. Data categories that we process in relation to your application are the ones that you provided as part of the application process. We process your personal data in relation to the application, in accordance with the legal requirements. Recipients of your personal data within our company are the managers of the specialist unit in charge of filling the position and the responsible colleagues from HR. Your application data is held within our secure application tracking system called Taleo – you’ll be given access to a candidate zone in this system where you can monitor and manage your application and see status updates. We will communicate with you, by email or phone throughout the recruitment process so that we can keep you updated and inform you of your progress through the recruitment process. You can also seek ‘job alerts’ once you are registered in Taleo and it’s possible your details may be returned in searches we conduct for new positions and we may contact you by email to let you know about them. We limit the storage of your data to the necessary period. Contact us as [e-mail] for further information.

If you have any questions about any matter relating to data protection or the personal data that we process about you for the purpose of personnel recruiting, please contact the Mercedes-Benz UK Data Protection Officer at the following address: Mercedes-Benz UK Ltd, Legal Department, Tongwell, Milton Keynes, MK15 8BA or [e-mail].