Head of Marketing

Userlane; Greater London; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading digital adoption platform in the UK is seeking a Marketing Director to lead their marketing strategy and execution. The role involves building pipelines through various campaigns and managing a team, while ensuring a strong market position. Candidates should have a minimum of 7 years in B2B software marketing with a proven track record of driving revenue and managing teams. This is a full-time position offering a high-performance culture and growth opportunities within the organization.

Benefits

Regular in-house training

Diverse, motivated team environment

Benefits related to health and well-being

Qualifications

• 7 years in B2B software marketing with proven results.
• Experience in building campaigns that generated measurable pipeline.
• Proven ability to manage small teams and external resources.

Responsibilities

• Build the annual marketing plan and quarterly execution roadmap.
• Run field events that generate qualified pipeline.
• Write positioning that makes value clear to buyers.
• Own the metrics: pipeline conversion revenue impact.
• Partner with Sales to understand deal closures.

Skills

Digital Marketing

B2B Sales

Team Management

Lead Generation

Performance Marketing

Customer Acquisition

Public Speaking

Multichannel Marketing

Affiliate Marketing

Tools

AI Tools

Job description

About Userlane

Userlane helps organizations stop wasting money on software training that doesnt work. Our technology shows large enterprises where applications drain training and support resources then delivers AI assistance that reduces costs and helps people get work done.

The role

Own marketing strategy and execution for the company. Build pipeline through field events partners and campaigns that drive measurable results. Youll shape how we position ourselves in the market and work directly with the leadership team to scale what works. Youll lead a small team plus freelancers agencies and AI agents to deliver outcomes that matter.

Your mission

What you'll do

• Build the annual marketing plan and quarterly execution roadmap
• Run field events that generate qualified pipeline
• Write positioning that makes our value clear to buyers
• Own the metrics : pipeline conversion revenue impact
• Partner with Sales to understand what closes deals and what doesnt
• Work with Product to launch features that customers actually want
• Build customer stories and case studies that help prospects make decisions
• Manage a team of 2-3 people plus external resources and AI tools
• Test campaigns and scale what works

What we're looking for

• 7 years in B2B software marketing with proven results
• Youve built campaigns that generated measurable pipeline
• Youve run field events that drove revenue
• You write clear simple copy that buyers understand
• You know how to work with and enable Sales
• You use AI tools to work faster and smarter
• Youve managed small teams and external resources
• Youve built programs yourself not just managed them

This role is for you if

• You ship work that moves the business
• You care about outcomes not process
• You figure out what works and do more of it
• You work fast and iterate based on results
• You own marketing for the company
• You shape go-to-market strategy with the CRO then execute it
• You build from the ground up with proven patterns to guide you
• You want to see direct impact on pipeline and revenue

Whats in for you

• Team & Culture : A high-performance culture with world-class leadership and a fun engaged motivated and diverse team with people from over 20 countries.
• Market : Userlane is among the global leaders in the young and rapidly growing Digital Adoption industry.
• Growth : We take you and your development seriously. Take over responsibility from day one and have a real addition we offer regular in-house training on diverse topics.
• Benefits : We offer benefits related to Savings and Security Health and well-being and Lifestyle and Leisure

How to apply

Send your CV and answer one question : Whats one way youve used AI for marketing work that most marketers still do manually

Required Experience

Director

Key Skills

Digital Marketing,Performance Marketing,B2B Sales,Marketing,SAAS,Growing Experience,Customer Acquisition,Multichannel Marketing,Affiliate Marketing,Team Management,Public Speaking,Lead Generation

Employment Type

Full-Time

Experience

years

Vacancy

1