Head of Marketing

Nurseplus UK Ltd; England; Hybrid; GBP 50,000; Full time

Job summary

A leading healthcare recruitment company is seeking a strategic Head of Marketing to drive national marketing efforts. This role involves delivering multi-channel campaigns, engaging healthcare professionals, and ensuring brand compliance. Candidates should have 4-6 years of experience, strong digital marketing skills, and a passion for healthcare. Join us to make a meaningful difference in the industry.

Benefits

Opportunities for professional growth

Supportive team environment

Qualifications

• 4-6 years of marketing experience, ideally within recruitment, staffing, or healthcare.
• Proven success in lead generation and driving measurable results.
• Availability to travel nationally.

Responsibilities

• Develop and deliver marketing strategies that attract healthcare professionals and providers.
• Lead multi-channel campaigns to generate leads.
• Support client acquisition and retention with tailored marketing collateral.

Skills

Digital marketing tools knowledge

Campaign management

Excellent communication skills

Copywriting

Organisational skills

Education

Professional marketing qualification (CIM or equivalent)

Tools

Google Ads

CRM

Email marketing tools

Marketing automation platforms

Job description

Overview

Head of Marketing — Location: Kent & Susexx (travelling nationally required). Salary: £50,000 per annum.

Are you a strategic, creative, and results-driven marketing professional looking to make a real impact in healthcare recruitment? We re looking for a Head of Marketing to take ownership of our marketing function and drive growth by connecting healthcare professionals with employers who need them most.

This is a fantastic opportunity for someone with strong digital marketing expertise and a passion for brand building to lead campaigns that truly make a difference in people s careers and healthcare services.

What you’ll be doing

• Develop and deliver marketing strategies that attract both healthcare professionals (nurses, support workers, healthcare assistants) and healthcare providers.
• Lead multi-channel campaigns (SEO, PPC, social, email, content) to generate leads and increase brand visibility.
• Create compelling campaigns to engage candidates, from showcasing job opportunities to running virtual events and webinars.
• Support client acquisition and retention with tailored marketing collateral and nurturing campaigns.
• Produce content (blogs, newsletters, whitepapers) that speaks directly to the needs of candidates and employers.
• Monitor multi campaign performance, analyse ROI, and provide insights to shape future strategy.
• Safeguard our brand reputation by ensuring compliance with industry regulations, GDPR, and ethical standards.

What we re looking for

Essential:

• 4 6 years of marketing experience, ideally within recruitment, staffing, or healthcare.
• Strong knowledge of digital marketing tools (Google Ads, LinkedIn, Indeed, CRM, email marketing).
• Proven success in lead generation, campaign management, and driving measurable results.
• Excellent communication, copywriting, and storytelling skills.
• Organised, proactive, and able to manage multiple projects at once.
• Avaialblity to travel nationally.

Desirable:

• Experience in healthcare recruitment or healthcare sector marketing.
• Knowledge of compliance standards within healthcare and recruitment.
• Familiarity with marketing automation platforms (e.g., Logic Melon).
• Event/webinar management experience.
• A professional marketing qualification (CIM or equivalent).

Why join us?

• Be part of an organisation that s making a difference in healthcare every day.
• Lead the marketing strategy with autonomy and creativity.
• Work in a supportive, collaborative team environment.
• Opportunities for professional growth and development.

Ready to take the next step?

Apply today and help us build a brand that attracts, engages, and connects healthcare professionals with the organisations that need them most?

Click 'Apply now' and our talent acquisition team will be in touch.