Head of Marketing

Blair West; Bishop Auckland; On-site; GBP 80,000 - 120,000; Full time

Job summary

A recruitment agency is seeking a Head of Marketing to align marketing strategy with commercial goals. This senior role includes leading a multi-channel marketing team, managing substantial budgets, and driving measurable commercial impact. The ideal candidate will have proven marketing leadership experience and strong commercial acumen. This position offers strategic ownership and competitive executive-level compensation.

Benefits

Competitive executive-level package

Direct influence at board level

Opportunity to shape marketing direction in a fast-paced environment

Qualifications

• Proven experience leading marketing strategy and teams in a multi-channel environment.
• Strong commercial acumen to connect marketing activity directly to sales.
• Deep understanding of performance and brand marketing.

Responsibilities

• Define and implement the marketing strategy aligned with business objectives.
• Lead messaging, positioning, and marketing mix.
• Manage channel ownership across brand, digital, social, SEO, CRM.

Skills

Marketing strategy

Commercial acumen

Performance marketing

Stakeholder management

Budget management

Job description

Blair West are supporting Flooring Superstore to find a Head of Marketing. This is a senior leadership role, created to align the marketing strategy with overall commercial goals, reporting directly to the Chief Commercial Officer.

With responsibility for brand, digital, CRM, and social channels, the role will lead a multi-channel marketing team while driving measurable commercial impact.

The opportunity:

• Define and implement the marketing strategy in alignment with the CCO and wider business objectives.
• Lead on messaging, positioning, and marketing mix to optimise customer engagement and commercial results.
• Manage channel ownership across brand, digital, social, SEO, CRM, and paid media.
• Ensure brand consistency and customer experience excellence across all touchpoints.
• Lead, coach, and develop a multi-functional marketing team.
• Manage significant budgets and external resources to deliver high-performing campaigns.
• Oversee measurement and reporting to ensure marketing activity directly drives sales and margin outcomes.
• Foster a culture of creativity, innovation, and continuous improvement across the marketing team.

You’ll be the ideal candidate for this position if you have:

• Proven experience leading marketing strategy and teams in a multi-channel retail or consumer environment.
• Strong commercial acumen with the ability to connect marketing activity directly to sales and revenue.
• Deep understanding of both performance and brand marketing.
• Experience managing substantial budgets, agencies, and internal teams.
• Track record of delivering measurable marketing ROI.
• Ability to collaborate across functions, including sales, merchandising, and operations.
• Excellent communication and stakeholder management skills.
• Strategic mindset with a hands-on approach where needed.

The benefits included with this opportunity:

• Direct reporting line to the CCO, with significant influence at board level.
• Strategic ownership of the full marketing function across brand, performance, and customer engagement.
• Opportunity to shape the marketing direction in a fast-paced, high-growth environment.
• Exposure to executive-level collaboration and decision-making.
• Competitive executive-level package.

Our commitment

Blair West is an equal-opportunity employer. We embrace diversity and inclusion at every stage of the recruitment process. We are committed to fairness, equality, and ongoing diversity training for our team to give our candidates and clients a feeling of belonging during their experience with us. Please speak to their consultant if you require reasonable adjustments at any stage during their experience with us.