Head of Growth Marketing, Research

Prolific; Greater London; On-site; GBP 125,000 - 150,000; Full time

Job summary

A leading research platform in the UK is seeking a Head of Growth Marketing Research to lead a dynamic marketing team. This role involves developing growth strategies for research offerings, managing team performance, and pioneering demand generation initiatives. The ideal candidate will have proven leadership experience in building marketing teams, expertise in B2B marketing strategies, and excellent communication skills. Join this innovative company to be part of an impactful mission that connects researchers and participants.

Benefits

Competitive salary

Remote working options

Benefits package

Qualifications

• Proven leadership experience building marketing teams.
• Strategic ABM expertise in demand generation.
• Strong grasp of growth levers across paid media and life cycle marketing.

Responsibilities

• Lead the embedded marketing team at Prolific.
• Own growth strategy and performance for Research offerings.
• Design and oversee delivery of campaigns across customer touchpoints.

Skills

Digital Marketing

Performance Marketing

B2B Sales

Customer Acquisition

Team Management

Job description

Head of Growth Marketing Research

Prolific

At Prolific our marketplace is rooted in academia and that commitment runs deep. Alongside our work to accelerate the future of AI we are continuing to redefine how the world conducts academic research.

What started as a research-driven idea has evolved into the world’s most trusted infrastructure for human data. Today tens of thousands of researchers from top universities across the globe rely on Prolific to power their work from peer‑reviewed studies to the next generation of technological breakthroughs.

We’re doubling down on our mission to serve the academic community by deepening relationships, building smarter tools, and making high‑quality human data more accessible than ever.

The role

We’re looking for a Growth Marketing Leader to lead our embedded marketing team within Prolific for Research responsible for building awareness and driving growth throughout the marketing funnel. As the marketing lead within the Research vertical you’ll be responsible for both team leadership and strategic oversight of demand generation initiatives working closely with the broader Research go‑to‑market team including sales, customer success, research and product marketing to ensure aligned execution across the funnel.

What you’ll be doing in the role

• Build, lead and develop the embedded marketing team supporting Prolific for Research including hiring, performance management and career development.
• Own the overall growth strategy and performance for Research offerings ranging from self‑serve PLG tactics to ABM‑led enterprise growth.
• Champion new demand tactics and technologies, building a culture of experimentation and learning.
• Own team budget and performance metrics (MQLs, SALs, pipeline contribution, ROI) with clear accountability frameworks.
• Design and oversee the delivery of campaigns across customer touchpoints, tailoring messaging and content to key use cases, personas and buying stages.
• Coordinate with other marketing teams to bring relevant content online/offline experiences and lifecycle marketing into your demand playbook.
• Build the Research brand identity – bringing strong vertical‑specific opinions while collaborating with central teams to ensure brand cohesion and secure resources.
• In collaboration with our product marketing and GTM teams deeply understand the opportunities in customer journey segmentation and market trends to drive growth in new markets.
• Serve as the marketing leader within the Research vertical senior leadership team and communicate progress clearly and frequently with internal stakeholders.

What you’ll bring to the role

• Proven leadership experience building and developing marketing teams with a track record of coaching, mentoring and scaling team capabilities in a matrix organization.
• Strategic ABM expertise – experience designing and overseeing B2B demand generation and ABM programs ideally in academic or user/market research or adjacent spaces.
• Channel ownership – strong grasp of growth levers across paid media, intent data, outbound orchestration, conversion optimization and lifecycle marketing.
• Team orchestration skills – ability to coordinate cross‑functional resources, manage stakeholder expectations and drive results through influence and collaboration.
• Executive communication capabilities – comfortable presenting to senior leadership, translating complex performance data into actionable insights and strategic recommendations.
• Player/coach mindset – able to set vision and strategy while setting a high bar for execution both by directly owning projects and guiding your team’s output.
• Data‑driven leadership approach – setting team KPIs, establishing performance frameworks and using insights to drive team strategy and individual development.
• Ship‑to‑learn – experience operating in fast‑paced ambiguous environments where you can balance team stability with rapid experimentation and iteration.

Why Prolific is a great place to work

We’ve built a unique platform that connects researchers and companies with a global pool of participants enabling the collection of high‑quality ethically sourced human behavioral data and feedback. This data is the cornerstone of developing more accurate, nuanced and aligned AI systems.

We believe that the next leap in AI capabilities won’t come solely from scaling existing models but from integrating diverse human perspectives and behaviors into AI development. By providing this crucial human data infrastructure Prolific is positioning itself at the forefront of the next wave of AI innovation that reflects the breadth and the best of humanity.

Working for us will place you at the forefront of AI innovation, providing access to our unique human data platform and opportunities for groundbreaking research. Join us to enjoy a competitive salary, benefits and remote working within our impactful mission‑driven culture.

Links to more information on Prolific

Benefits

External Handbook

Website

YouTube

Privacy Statement

By submitting your application you agree that Prolific may collect your personal data for recruiting and global organization planning. Prolific’s Candidate Privacy Notice explains what personal information Prolific may process, where Prolific may process your personal information, its purposes for processing your personal information and the rights you can exercise over Prolific use of your personal information.

Required Experience: Director

Key Skills

Digital Marketing, Performance Marketing, B2B Sales, Marketing, SAAS, Growing Experience, Customer Acquisition, Multichannel Marketing, Affiliate Marketing, Team Management, Public Speaking, Lead Generation

Employment Type: Full Time

Experience: years

Vacancy: 1