Head of Digital Marketing

Ultimate Performance; Manchester; Hybrid; GBP 150,000 - 200,000; Full time

Job summary

A fitness and wellness company in Manchester is seeking a strategic Head of Digital Marketing to lead a high-performing team and scale its international footprint. This role involves owning the digital marketing strategy, optimizing performance across channels, and driving revenue growth. Ideal candidates will have a minimum of 5 years experience in performance marketing and a strong understanding of paid marketing platforms.

Benefits

25 days holiday plus bank holidays

Pension scheme

Simply Health policy

Exclusive UP discounts

Personal Training discounts

Employee Assistance Programme

Free group fitness classes

Hybrid working

Qualifications

• A minimum of 5 years of experience in managing a performance marketing function.
• Strong understanding and hands-on experience with all paid marketing platforms.
• Thrives on developing the team to deliver the right solutions to customers.

Responsibilities

• Own the global digital marketing strategy.
• Lead Performance Marketing across all core channels.
• Optimise conversion & retention strategies.

Skills

Experience in performance marketing

Understanding of paid marketing platforms

Strategic thinking

Team development skills

Negotiation skills

Tools

Google Ads

Bing

Meta

Affiliate platforms

Job description

Who We Are

Founded in London in 2009, Ultimate Performance (UP) has grown into a global leader in body transformation, with 27 private gyms across four continents — from Los Angeles to Sydney. Our reputation is built on delivering exceptional, measurable results through science-backed training and nutrition programs, tailored to each client.

The Role

We’re looking for a strategic Head of Digital Marketing to join our Manchester Support Office. This is more than just a leadership role it's your opportunity to shape a high-performing team, scale our international footprint, and drive revenue growth in a business setting the global standard in personal training.

Reporting to the Marketing Director, this high-impact leadership role will drive our global customer acquisition, conversion, and retention strategies. You’ll own the digital marketing roadmap, optimize performance across all channels, and directly influence revenue growth and profitability.

What You’ll Do

• Own the global digital marketing strategy. Drive growth, ROI, CAC, and LTV across all regions.


• Lead Performance Marketing across all core channels (Paid Search, Paid Social, SEO, Influencers, and Affiliates) with a relentless focus on results.


• Optimise conversion & retention – Guide full-funnel strategies that convert leads into loyal clients.


• Collaborate cross-functionally partnering with Product, CRM, and Creative to deliver seamless journeys and powerful brand storytelling.


• Scale international markets – Balance global brand consistency with localised marketing needs.


• Analyse & report – Provide clear insights to steer commercial decisions and growth.


• Foster a culture of accountability, continuous improvement, and proactive problem-solving within the team.

What we’re looking for

• A minimum of 5 years of experience in managing a performance marketing function.


• Excellent understanding and hands-on experience with all paid marketing platforms (including Google Ads, Bing, Meta, and affiliate platforms).


• Strategic thinker with strong commercial acumen but also hands-on when needed.


• Thrives on developing the team to deliver the right solutions to customers.


• Continuous improvement mentality.


• Strong negotiator with good influencing skills.

What we value

At UP, we believe in high standards and personal accountability. We look for people who embody our values:

• Results-Driven: You focus on outcomes that genuinely move the needle


• Own It: You take full ownership, wins, failures, & everything in between.


• Passion for Progress: You’re driven by growth, not just the finish line.


• Supportive & Personalised: You adapt your approach because no two people (or challenges) are the same

What You’ll Get

Here’s what you can expect when you join the UP team:

• 25 days holiday, plus bank holidays


• Pension scheme: salary sacrifice with employer contributions


• Simply Health policy: claim back costs for dental, optical, physio, massage & more


• Exclusive UP discounts, including 40% off our supplements, books, and partner offers


• Personal Training discounts: up to 50% off our world-class transformation programme (up to 36 sessions a year) for you and a loved one


• Salary sacrifice benefits: Cycle to Work, Tech, and Home schemes


• Employee Assistance Programme: free 24/7 mental health, counselling, and financial advice


• Free group fitness classes at our Manchester gym in Spinningfields


• Hybrid working: two days per week working from home

If you’re interested in the Head of Digital Marketing role, please apply now!

All job applicants are required to have a valid right to work.

Your data will be stored by Ultimate Performance and will be used by our HR and recruitment teams for the purpose of managing your application