Head Of Digital Acquisition

Zachary Daniels Recruitment; City of Westminster; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading health and wellness brand in the UK is seeking a Head of Digital Acquisition to drive customer acquisition strategies. The ideal candidate will have over 5 years of performance marketing experience, with a passion for data-driven decision-making in a fast-paced environment. You will be responsible for defining acquisition strategies, leading paid media efforts, and working collaboratively across teams. This role offers an attractive salary, share options, and flexible working arrangements.

Benefits

Attractive base salary + Bonus

Share options after one year

25 days holiday + Bank Holidays

Flexible working

Weekly team workouts

Significant L&D budget

Free products

Qualifications

• 5+ years in performance marketing for £10m+ ARR businesses.
• Growth mindset in a fast-paced startup environment.
• Obsessed with data-driven outcomes.
• Passion for D2C and e-commerce.

Responsibilities

• Define and execute customer acquisition strategy.
• Lead paid media and channels ownership.
• Develop creative acquisition strategies.
• Optimize funnels and conversion rates.
• Accountable for CAC and LTV metrics.
• Build and lead a high-performance team.

Skills

Performance marketing experience

Analytical skills

E-commerce knowledge

Leadership

Job description

Head of Digital Acquisition | SW London | DTC Leading Health and Wellness brand

Zachary Daniels Recruitment is delighted to be exclusively retained in the search for a Head of Acquisition to join our client, one of the fastest growing wellness brands in the UK as recognised by the Sunday Times Top 100. Having experienced rapid growth over the last few years and now with their products in the hands of Olympians, Premier League footballers, and thousands of everyday people chasing their personal best this is a wonderful time to join a business 'just getting started'.

About the Role

We’re looking for a growth marketing leader with strong commercial and paid experience to drive their customer acquisition strategy. In this role you will own profitable customer growth by combining performance marketing, channel strategy, and high-velocity creative execution. This role sits at the intersection of data, storytelling, and scaling systems. You will be accountable for who they acquire, how they acquire them, and what creative converts them.

Core responsibilities

• Acquisition strategy & growth planning
  • Define and execute Myomaster's customer acquisition roadmap across paid, organic, partnerships, and emerging channels.
  • Own acquisition forecasting, scaling plans, and growth targets aligned with revenue goals.
  • Decide where to play and how fast to scale based on CAC, LTV, and operational capacity.
• Paid media & channel ownership
  • Full ownership of paid channels (Meta, Google, YouTube, affiliates, influencers).
  • Lead testing and scaling of new channels relevant to wellness tech audiences.
  • Ensure strong attribution, measurement, and learning loops.
• Creative strategy & oversight (key differentiator)
  • Own end-to-end acquisition creative, from insight → concept → testing → scaling.
  • Set the creative strategy across: UGC, Founder-led content, Education-based wellness content, Problem/solution and transformation narratives.
  • Lead or manage creative strategists, in-house creators.
  • Build a creative testing engine with rapid iteration and clear learning agendas.
  • Ensure creativity reflects Myomaster's credibility, trust, and scientific positioning.
• Funnel & conversion optimisation
  • Partner with product, CRO, and lifecycle to improve ad → landing page conversion.
  • First-purchase experience.
  • Repeat purchase and subscription conversion.
  • Use customer insights and data to refine messaging and offers.
• Unit economics & performance accountability
  • Own CAC, LTV:CAC ratio, payback period, and contribution margin.
  • Balance growth with sustainability - not growth at any cost.
  • Make data-driven decisions on scaling vs pulling back.
• Leadership & cross-functional influence
  • Build and lead a high-performance acquisition + creative team.
  • Act as a strategic partner to the founder, product, and operations.
  • Translate performance data into clear decisions and priorities.

About You

• 5+ years performance marketing experience in £10m+ ARR hyper-growth businesses.
• You have a growth mindset: our client is working in a very fast paced start-up environment, and are looking for someone who is always learning and has the tenacity to overcome challenges, the passion to keep on top of new trends.
• You are extremely analytical: Obsessed with using data to improve outcomes.
• You are e-commerce obsessed: You love the game of building D2C, it's your passion, learning about how to get better at it is not a chore.
• You are a leader: You have held a leadership role and are keen to continue to progress your skills in leadership and are passionate about helping others be at their best.
• You aren't interested in average: We are trying to build a big business with a small and extremely focused team. This will be the ride of your life, building something incredibly fast growth and genuinely shaping the business but it will also be a demanding role. We wanted someone who is really excited by that possibility.

The Benefits

• Attractive base salary + Bonus.
• Share options after one years service.
• 25 days holiday + Bank Holidays.
• Flexible working - expected to be in the office 2/3 days a week.
• Weekly team workouts during work hours.
• Significant L&D budget that you allocate.
• Free products.