Head of Brand Strategy

Visa Cash App RB F1 Team; Milton Keynes; On-site; GBP 125,000 - 150,000; Full time

Job summary

A leading F1 team is seeking a Head of Brand Strategy to shape its brand identity and develop innovative strategies connecting with fans. The role requires 5+ years of experience in brand strategy, a deep understanding of motorsport, and strong digital marketing skills. The successful candidate will lead a marketing team and enhance the team's presence in competitive F1 landscape, offering a competitive salary and benefits including a bonus scheme and private healthcare.

Benefits

Bonus Scheme

Free daily food allowance

Private Healthcare

Pension Scheme

Employee Assistance Program

Life insurance

Car Scheme

Gym

And many more

Qualifications

• 5+ years of experience in brand strategy development, preferably in sports, entertainment, or automotive industries.
• Extensive knowledge of the F1 landscape and trends.
• Exceptional communication and interpersonal skills.

Responsibilities

• Define and implement a comprehensive brand strategy for the F1 team.
• Conduct market research to identify opportunities for brand growth.
• Lead a diverse team of marketing professionals.

Skills

Brand strategy development

Digital marketing

Leadership

Data analysis

Communication

Job description

Visa Cash App Racing Bulls F1 Team is one of two Red Bull-owned F1 teams.

Today’s Formula 1 calls for a high level of specialist skills in every area. At Visa Cash App Racing Bulls F1 Team we strongly believe that every member of our staff can and should lead innovation and continuous improvement in such a competitive and dynamic working environment.

Sounds exciting, doesn't? Don't miss your chance to make an impact!

We are looking for an experienced Head of Brand Strategy to shape the F1 team's brand identity and to be responsible for developing and executing innovative brand strategies that connect with fans and stakeholders.

They will enhance the team's presence in the competitive F1 landscape and support overall business objectives, and require a deep understanding of motorsport, marketing, and brand management, with an emphasis on increasing fan engagement and loyalty.

Responsibilities

Brand Strategy & Development

• Define and implement a comprehensive brand strategy that reflects the values and aspirations of the F1 team.
• Conduct market research and analyze the competitive landscape to identify opportunities for brand differentiation and growth.
• Collaborate with the Partnerships team to develop brand activations and initiatives that maximize the value of sponsorship relationships.
• Evaluate and negotiate partnership opportunities that align with the brand strategy and enhance visibility.

Leadership & Cross-Functional Collaboration

• Lead a diverse team of marketing professionals, fostering a culture of creativity and innovation.

Experience needed

• Proven experience (5+ years) in brand strategy development and implementation, preferably within the sports, entertainment, or automotive industries.
• Extensive knowledge of the F1 landscape, including trends, fan engagement strategies, and competitive positioning.
• Strong understanding of digital marketing and social media dynamics, with a track record of successful campaign management.
• Exceptional communication and interpersonal skills, with the ability to engage and influence diverse audiences.
• Demonstrated leadership capabilities, including experience in managing teams and cross-functional collaboration.
• Proficiency in data analysis and performance metrics, with a strong focus on driving results and Return On Investment.

What We Offer

Success on track starts with people, talented individuals who grow, learn, and push forward together. At Visa Cash App Racing Bulls, we’re a young and ambitious team, recognised for developing future talent and creating opportunities to shine. On top of a competitive salary, here’s what else you can enjoy with us:

• Bonus Scheme
• Free daily food allowance
• Private Healthcare
• Pension Scheme
• Employee Assistance Program
• Life insurance
• Car Scheme
• Gym
• And many more