GTM Strategy Lead

SalesCaptain; Remote; GBP 60,000 - 80,000; Full time

Job summary

A leading B2B growth firm in the UK is seeking a results-driven GTM Strategy Lead to manage outbound strategies and client communications. This full-time remote position requires at least 2 years of experience in marketing or sales, expertise in LinkedIn and cold emailing, and a structured approach to work. The ideal candidate will also experiment with new AI tools to enhance campaign performance. Enjoy benefits like remote work, paid time off, and exciting team activities.

Benefits

Ability to work remotely

Collaborative team environment

Paid vacation and sick leave

Team-building activities

Free books and Kindles

Specialized training programs

Qualifications

• At least 2 years of relevant work experience in Marketing, Sales, GTM, or as a BDR at tech companies.
• Experience with LinkedIn Sales Navigator and Cold Email sequencers.
• Proven ability to write high-converting cold email and LinkedIn sequences.

Responsibilities

• Manage the Strategy and execution of Cold Email and LinkedIn Outreach campaigns.
• Perform audience and competitor analysis for client positioning.
• Communicate with clients and create reports on progress.

Skills

Marketing experience

Sales expertise

GTM strategy knowledge

LinkedIn Sales Navigator

Cold Email proficiency

Prompt engineering

Job description

Join the GTM Revolution at SalesCaptain — Where B2B Growth Happens

Since our beginnings in 2021, SalesCaptain has grown into a global force, working with fast‑growing B2B brands, YC & Techstars startups, and Series B&C companies, helping them go to market using a predictable process.

We are currently looking for a results‑driven GTM Strategy Lead to manage the outbound strategy, and communications with our international clients. This is a full‑time, remote position (working EU hours).

Requirements

What you’ll do ✨

• Manage the Strategy and execution of Cold Email and LinkedIn Outreach campaigns for our international clients
• Perform in-depth audience research, industry research, and competitor analysis to understand each client’s USPs, the market needs, and identify the right positioning for the client
• Define the targeting & ICP criteria for every campaign based on in-depth audience research
• Create messaging for the Outbound campaigns using a combination of your own copy & AI and in-depth audience research
• Evaluate campaign performance and recommend optimizations to help achieve our campaign KPIs and improve lead quantity
• Identify, evaluate, and test new campaign angles and niches to increase positive replies
• Communicate with clients and create reports to showcase progress and results, and manage retention and upselling.

The main KPIs for the role 🏆

Positive Replies (Weekly), Client Satisfaction (NPS), Client Retention (Quarterly), New Ideas proposed to Clients (Monthly), Deals Created (Monthly)

Who you are ❤️🔥

• At least 2 years of relevant work experience in Marketing, Sales, GTM, or as a BDR at tech companies.
• Experience with LinkedIn Sales Navigator and Cold Email sequencers
• Proven ability to write high‑converting cold email and LinkedIn sequences. Come with proof of your work.
• Being well‑versed in prompt engineering and AI platforms when it comes to creating messaging flows for every campaign
• Experience in the Tech, SaaS, software industry, or in a high‑growth start‑up
• Willingness to experiment with new AI Sales tools every month to improve campaign performance
• Being structured and organized, with strong communication skills, a sense of ownership, and the ability to meet deadlines consistently

Benefits

We hope that you’re excited by all the possibilities that come with working at SalesCaptain!

In addition to our unique structure that lets you own your work and choose where to focus, we also offer these fun perks and benefits :

• Ability to work remotely (no more commutes!)
• Collaborative, friendly, and passionate team
• Paid vacation, days off, and sick leaves
• Exciting team‑building activities
• Free books and Kindles to help you become a better marketer and person
• Specialized training programs to become a Clay Expert and build your personal brand
• Tell us your rate - we’ll do our best to match it and add a bonus