GTM Marketing Manager, SMB, Merchant Services (FTC)

Lloyds Banking Group; Leeds; On-site; GBP 60,000 - 80,000; Full time

Job summary

A prominent banking institution is seeking an experienced SMB Marketing Manager to lead marketing initiatives targeted at small and medium-sized businesses. This role involves developing marketing strategies, executing campaigns across various channels, and closely collaborating with sales teams. The ideal candidate will have a strong background in B2B marketing, particularly within banking or Fintech, and should be proficient in digital marketing tools such as HubSpot and Salesforce. This is a fixed-term contract position based in the UK.

Benefits

Generous pension contribution

Annual performance-related bonus

Share schemes including free shares

Discounted shopping benefits

30 days' holiday plus bank holidays

Wellbeing initiatives and generous parental leave policies

Qualifications

• Strong experience in B2B marketing roles, especially in banking or Fintech.
• Proficiency in digital channels, performance marketing, and marketing automation tools.
• Ability to manage various marketing activities and drive sales enablement programs.

Responsibilities

• Develop and implement targeted marketing strategies for SMB customers.
• Plan and execute integrated marketing campaigns across various channels.
• Work closely with marketing and SMB sales teams to ensure prioritization.

Skills

B2B marketing experience

Understanding of banking and payments ecosystems

Digital marketing expertise

Sales collaboration

Analytical skills

Cross-functional collaboration

Growth mindset

Tools

HubSpot

Salesforce

Job description

We're seeking a dynamic and driven SMB Marketing Manager to lead marketing initiatives focused on small and medium-sized businesses (SMBs) within Merchant Services on a Fixed Term Contract basis.

• Segment Marketing Strategy: Develop and implement targeted marketing strategies for SMB customers, leveraging insights from banking and payments trends to position Merchant Services as a trusted partner.
• Campaign Development & Execution: Plan and deliver a wide range of integrated marketing campaigns across digital, social, and offline channels including tradeshows and events to generate qualified leads and support sales conversion.
• Sales Interlock & Enablement: Be the key interlock between the marketing and SMB sales teams. Also work closely with wider sales teams in the bank that sell a broad range of products to ensure Merchant Services is prioritised. Sales enablement and interlock will be a key requirement.
• Customer Insights & Data-Driven Decisions: Use data analytics and market research to understand SMB needs, optimise campaigns, and improve ROI. Be a key interlock for RevOps.
• Cross-Functional Collaboration: Partner with Product, Sales, Partnerships, RevOps and Digital teams to ensure marketing initiatives align with commercial priorities and product positioning.
• Content & Messaging: Create compelling content and value propositions tailored to SMB audiences, highlighting solutions that address their unique challenges.
• Performance Tracking: Monitor campaign performance, report on indicators, and continuously refine strategies to maximise impact.

Qualifications

• Experience: Strong demonstrable experience in B2B marketing roles, developed within banking, financial services, or Fintech. Experience in SMB-focused marketing, events management, digital demand generation and sales enablement is highly desirable.
• Industry Knowledge: Strong understanding of banking and payments ecosystems, with awareness of emerging Fintech trends.
• Marketing Skills: Ability to manage a broad range of marketing activities, from campaigns and content to events and digital execution.
• Digital Marketing Expertise: Proficiency in digital channels, performance marketing, and marketing automation tools (e.g., HubSpot, Salesforce).
• Sales Collaboration: Proven ability to work with sales teams to drive prioritisation and deliver impactful enablement programs.
• Analytical Skills: Ability to interpret data and translate insights into actionable marketing strategies.
• Collaboration & Communication: Skilled at working across teams and influencing partners in a matrixed environment.
• Growth Mindset: Comfortable in a fast-paced, evolving environment with a focus on innovation and continuous improvement.

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities and we're committed to creating an environment in which everyone can thrive, learn and develop. We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative. We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme. We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need. We also offer a wide-ranging benefits package, which includes:

Benefits

• A generous pension contribution of up to 15%
• An annual performance-related bonus
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 30 days' holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies