Growth Marketing Manager, H5P

D2L; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading EdTech company is seeking a hands-on Growth Marketing Manager to drive user acquisition and revenue. The ideal candidate will have 5-7 years of B2B SaaS marketing experience, specifically in PLG. Responsibilities include running growth experiments, optimizing websites, and collaborating with product and sales teams to enhance user onboarding. This is a fantastic opportunity for someone who can blend creativity with analytics to create impactful marketing strategies.

Qualifications

• 5-7 years in B2B SaaS growth, demand generation, lifecycle or digital marketing.
• Strong understanding of activation metrics and product usage funnels.
• Experience with website platforms, CRM, marketing automation, and analytics tools.

Responsibilities

• Run growth experiments across the full funnel.
• Own and optimize the website to drive signups.
• Design and execute A/B tests for conversion improvements.
• Collaborate to improve onboarding and reduce time-to-value.

Skills

B2B SaaS growth

Demand generation

Lifecycle marketing

Digital marketing

Analytical mindset

Copywriting

Tools

HubSpot

Mailchimp

Salesforce

GA4

Framer

Webflow

Zapier

Job description

Job Summary

H5P is one of the most widely used EdTech solutions globally with hundreds of millions of July 2024 D2LacquiredH5P to reinforce our mission of transforming learning experiences worldwide

Werelooking for a hands-on data-driven Growth Marketing Manager to accelerate our user and revenue the driving force behind experiments on our website landingpages campaigns and automations-bridgingmarketingproduct andsalesto ensure every visitor journey is clear compelling and conversion-driven. This is a role for someone who loves toblend creativity with and run experiments build automations refine our messaging with the productmarketingteam and connect digital activity with real sales outcomes.This role is ideal for someone who hasstrong PLG experienceand wants to help build a hybrid sales-assisted (SLG) motion as we scale.

How Youll Make an Impact

• Run growth experiments across the full funnel: acquisition activation conversion retention.
• Own andoptimizethe website: build new pages run CRO tests improve UX and drive signups/PQLs.
• Design and execute A/B tests and conversion flow improvements.
• Build lifecycle and automation flows for free users trials PQLs and customers.
• Partner with Product to improve onboarding and reduce time-to-value.
• Collaborate with SalesRevenueOperationsand MOPSto shape a hybrid PLG SLG motion and handoff process.
• Integrate product usage signals into CRM workflows and sales alerts.
• Support SEO and paid campaigns with landing page strategy and reporting.
• Analyze performance report insights and iterate quickly.

What Youll Bring to the Role

• 57 years in B2B SaaS growthdemand genlifecycle or digital marketing (PLG experiencerequired).
• Strong understanding of activation metrics PQLs and product usage funnels.
• Hands‑on experience with website platforms (FramerWebflow) marketing automation (HubSpot MailchimpInstantly Zapier)CRM (Salesforce)analytics tools (GA4) and A/B testing platforms.
• Excellent copywriting for landing pages onboarding and lifecycle emails.
• Analytical mindset and ability to turn insights into action.
• A startup mentality: scrappy fast curious and comfortable with ambiguity.

Preferred Additional Skills & Competencies

• Experience in EdTech or mission-driven SaaS.
• Knowledge of SEO and content marketing principles.
• Familiarity with CMS (WordPress Drupal) and basic HTML/CSS (React is a bonus).
• Experience using AI tools for testing or content creation.
• Understanding ofevent tracking frameworks.

Required Experience

Manager

Key Skills

• Business Development
• Customer Service
• Apache
• Market Research
• Customer Relationship

Employment Type

Full Time

Experience

years

Vacancy

1