Growth Marketing Lead

Attio; Greater London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading CRM company in Greater London is seeking a Growth Marketing Lead to drive demand generation efforts focused on mid-market customer acquisition. This senior role requires hands-on B2B marketing expertise with a proven track record in executing strategies that impact pipeline and revenue. Candidates should possess strong analytical skills and a collaborative mindset, capable of aligning with multiple teams to fuel growth. This role presents opportunities for leadership as the growth function scales.

Qualifications

• 7–10+ years of experience in B2B growth or demand generation roles.
• Hands-on experience targeting mid-market customers in a SaaS environment.
• Comfortable with execution, testing, and optimization.
• Strong grasp of lifecycle marketing and content marketing.

Responsibilities

• Design and scale demand generation strategy for mid-market customers.
• Partner with Sales to support outbound efforts.
• Own and evolve Account-Based Marketing (ABM) approach.
• Develop mid-funnel content programs for customer engagement.
• Create tailored Go-To-Market (GTM) programs.
• Build lifecycle programs that drive activation and retention.

Skills

Demand Generation

B2B Growth

Mid-Market Customer Acquisition

Analytical Skills

Collaborative Operation

Job description

Attio is on a mission to redefine CRM for the AI era.

We’re building the first AI-native CRM — designed for the most ambitious go-to-market teams. We recently announced our $52M Series B, led by GV (Google Ventures), with support from Redpoint, Balderton, Point Nine, and 01A. Our team thrives on solving complex technical challenges, delighting our users, and setting a new standard for the industry.

About the role

Our Marketing team shapes how the world sees and experiences Attio. We think strategically, move fast, and obsess over quality — from acquisition to brand to product marketing. We experiment constantly, craft clear narratives, and focus relentlessly on what drives growth.

We’re looking for a Growth Marketing Lead to own and drive Attio’s demand generation efforts — with a strong focus on mid-market customer acquisition — reporting into the VP of Marketing.

This is a senior early-leader role for a hands‑on B2B growth marketer with deep demand generation experience, who’s excited to build, iterate, and scale what works in a high‑growth, product‑led SaaS environment.

What you'll do

• Own Mid-Market Demand Generation: Design, execute, and scale Attio’s demand generation strategy for mid‑market customers — with a clear focus on pipeline creation, sales velocity, and revenue impact across the full funnel.

• Support Sales & SDR Motion: Partner closely with Sales and SDR teams to support outbound efforts through targeted campaigns, enablement assets, sequencing support, and insights that improve conversion and meeting quality.

• Run Account-Based Marketing: Own and evolve Attio’s ABM approach for mid‑market and high‑intent accounts — working cross‑functionally to identify target accounts, tailor messaging, and coordinate multi‑channel engagement.

• Build Mid-Funnel Content Flywheels: Develop and scale mid‑funnel content programs (e.g. case studies, product narratives, workshops, playbooks, and customer proof) that nurture interest, educate buying groups, and accelerate deals through the pipeline.

• Develop Targeted GTM Programs: Create and run audience‑specific initiatives (e.g. mid‑market campaigns, partner programs, and verticalised plays) that increase relevance, engagement, and adoption.

• Optimise Lifecycle & Activation: Partner with Product, Sales, and Customer teams to build lifecycle programs that drive activation, conversion, and retention — improving funnel efficiency end‑to‑end.

• Be Hands‑On, Then Scale: Operate hands‑on initially — owning execution, experimentation, and delivery — with scope to help shape and scale the growth function as Attio continues to grow.

What you’ll bring

• Strong Demand Generation Experience: 7–10+ years in B2B growth or demand generation roles, with a proven track record of driving pipeline and revenue through paid and owned channels.

• Mid-Market B2B Focus: Hands‑on experience targeting and converting mid‑market customers in a SaaS or PLG environment, with a strong understanding of longer buying cycles and multi‑stakeholder journeys.

• Execution‑First Mindset: Comfortable rolling up your sleeves — testing, iterating, and optimising — rather than operating purely at a strategic level.

• Full‑Funnel Growth Knowledge: Strong grasp of demand generation, lifecycle marketing, content marketing, and experimentation; experience with AI‑native or LLM‑optimised growth strategies is a bonus.

• Analytical & Outcome‑Driven: Highly data‑literate, with the ability to translate insights into clear actions and measurable impact.

• Collaborative Operator: A strong cross‑functional partner to Product, Sales, Finance, and Marketing — able to align stakeholders and move quickly.

• Growth Trajectory: Excited by a role with clear runway — where strong performance can evolve into broader leadership and ownership as the growth function scales.

What does the hiring process look like?

• Initial Conversations

  • 30‑minute introductory call with our Executive Search Partners at Growth & Company
  • 30‑minute introductory chat with our VP Marketing

• Core Interviews

  • 30‑minute interview with our VP Sales
  • 90‑minute in person workshop with our VP Marketing and Senior Growth Marketing Manager

• Final Stage

  • 30‑minute closing conversation with our CEO
  • Optional team meet‑and‑greet (on request)
  • Offer call (if it’s a mutual fit)