Group CRM Lead

The Advocate Group; Greater Manchester; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading FMCG group in Greater Manchester seeks a CRM Manager to own and evolve CRM strategy across multiple premium brands. You will design lifecycle campaigns, enhance customer journeys, and ensure data integrity. The ideal candidate has extensive experience in CRM and email marketing, strong analytical skills, and a passion for exceptional customer experiences. This role is pivotal in driving engagement and lifetime value.

Qualifications

• Proven experience in CRM, email marketing, or marketing automation.
• Strong knowledge of CRM platforms, segmentation, and analytics.
• A track record of improving engagement, conversion, and retention.

Responsibilities

• Own and evolve the CRM strategy across all divisions.
• Lead segmentation, automation, and personalisation initiatives.
• Analyse performance and drive continuous improvement.

Skills

CRM management

Email marketing

Data analysis

Segmentation

Marketing automation

Job description

Are you a data-driven CRM expert with a passion for crafting exceptional customer journeys? We’re working with a leading FMCG group to find a CRM Manager who will take ownership of CRM strategy across multiple premium brands.

As CRM Manager, you’ll be the strategic and operational lead for CRM across the group. You’ll design and deliver lifecycle campaigns that nurture leads, drive engagement, and increase customer lifetime value. From segmentation and automation to data hygiene and performance analysis, you’ll ensure every customer interaction is timely, relevant, and impactful.

What You’ll Be Doing

• Own and evolve the CRM strategy across all divisions
• Lead segmentation, automation, and personalisation initiatives
• Deliver lifecycle campaigns (onboarding, retention, reactivation)
• Collaborate with marketing, sales, and creative teams
• Champion data integrity and GDPR compliance
• Analyse performance and drive continuous improvement
• Identify opportunities for platform enhancements and automation

What We’re Looking For

• Proven experience in CRM, email marketing, or marketing automation
• Strong knowledge of CRM platforms, segmentation, and analytics
• Track record of improving engagement, conversion, and retention
• A commercial mindset with strong analytical awareness
• Collaborative, organised, and solutions-focused
• Passionate about delivering exceptional customer experiences