Global Marketing Activation & Orchestration Director

The Boston Consulting Group GmbH; City Of London; On-site; GBP 80,000 - 120,000; Full time

Job summary

A leading global consulting firm is seeking a Global Marketing Activation & Orchestration Director in London. This role entails leading global marketing campaigns, integrating brand strategies, and managing a team. The ideal candidate will have over 10 years of B2B marketing experience, with expertise in various marketing channels. Proven ability in project management and data-driven strategy formation is crucial for success in this position.

Qualifications

• 10+ years of experience in content marketing and integrated marketing, ideally in a B2B global professional services firm.
• Demonstrated execution expertise in at least one marketing channel.
• Proven ability to lead integrated marketing efforts that drive awareness, engagement, and lead generation.

Responsibilities

• Lead strategy, planning, execution, and optimization of global marketing campaigns.
• Design cross-channel strategies aligning with business objectives.
• Shape high-impact storytelling and creative direction.

Skills

Integrated marketing expertise

Creative leadership

Project management

Data analysis

Job description

Overview

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation—inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do

As a Global Marketing Activation & Orchestration Director at BCG, you will lead the day-to-day strategy, execution, and impact of one or more flagship global campaigns. This role blends deep integrated marketing expertise with creative, innovative and strategic marketing leadership. You will develop integrated campaign strategies that reflect BCG’s brand and business priorities – elevating our thought leadership, storytelling and multi-channel engagement across earned, owned and paid media. Strong Project management is a baseline expectation overall.

Key responsibilities include:

• End-to-End Campaign Strategy & Leadership: Lead strategy, planning, execution, and optimization of global marketing campaigns, as well as project management of all key workstreams
• Integrated Marketing Strategy: Design cross-channel strategies that align with BCG’s business objectives and audience needs—spanning digital, social, events, and PR
• Creative content marketing: Shape high-impact storytelling, content architecture and creative direction that differentiates BCG in a crowded marketplace
• Measurement and Optimization: Set success metrics in partnership with Analytics team, driving continuous improvement through agile learning cycles and performance data
• Stakeholder Engagement: Serve as the strategic marketing partner for senior stakeholders, global marketers, and agency partners—ensuring cross-functional alignment and shared accountability
• People Manager – lead a team of senior manager & coordinators offering personal development, coaching and mentorship for shared success of team and campaign overall.

YOU'RE GOOD AT

• Building end-to-end, insight-driven campaigns that deliver brand impact and business outcomes
• Translating business objectives into actionable integrated marketing executions
• Bring deep expertise in one of the channels (digital, earned, social etc.) and develop your campaign's thematic focus to guide channel teams to develop compelling content & creative assets
• Analyzing data to drive optimization and innovation
• Navigating a matrixed organization, fostering collaboration, and ensuring alignment across teams

What You'll Bring

• 10+ years of experience in content marketing and integrated marketing, ideally in a B2B global professional services firm
• Demonstrated execution expertise in at least one marketing channel (e.g., email, social, SEO, advertising, events, earned media) – certifications are a plus
• Proven ability to lead integrated marketing efforts that drive awareness, engagement, and lead generation
• A track record of building and scaling global, multi-channel campaigns with measurable success
• Passion for experimentation, creativity, and continuously evolving best practices and market trends
• Track record in leading high performing teams

Who You'll Work With

You will work closely with Marketing & Communications Channel teams, Creative & Content experts, the Marketing Insights team, and Senior Leaders to drive the success of the campaign. Together, you’ll shape compelling narratives, refine KPIs, and ensure seamless execution across channels. Your role will involve deep collaboration to align strategy, optimize impact, and continuously elevate the creative and innovative approach of the campaign.

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws. BCG is an E-Verify Employer. For more information on E-Verify, please review the company policy.