Global Lifecycle Marketing Lead - Email Automation B2B SaaS

Kolsquare | B Corp; Remote; GBP 50,000 - 70,000; Full time

Job summary

A leading influencer marketing firm is seeking a Lifecycle Marketing Manager to develop and execute email marketing strategies that engage and nurture audiences. In this role, you will manage the global email strategy, ensure consistent messaging, and analyze performance metrics for optimization. The ideal candidate has 4-6 years of experience in Growth, CRM, or Lifecycle marketing, skilled in email performance and proficient in HubSpot. You will work collaboratively with multiple teams to enhance marketing effectiveness.

Benefits

Full remote work with European hubs

Monthly team-building events

Career development support

Qualifications

• 4–6 years of experience in Growth, CRM, or Lifecycle marketing, specifically focused on email in a B2B environment.
• Strong background in copywriting and audience personalization with proven expertise in email nurturing programs.
• Fluent in English and at least one other language like French, German, Spanish or Italian.

Responsibilities

• Plan and execute email marketing initiatives that engage and nurture audiences.
• Manage global email strategy and ensure consistent messaging across all markets.
• Track and analyze program metrics to optimize performance and engagement.

Skills

Email marketing performance

HubSpot Marketing Hub

Audience personalization

Copywriting

A/B testing

Detail-oriented

Tools

HubSpot

Job description

A leading influencer marketing firm is seeking a Lifecycle Marketing Manager to develop and execute email marketing strategies that engage and nurture audiences. In this role, you will manage the global email strategy, ensure consistent messaging, and analyze performance metrics for optimization. The ideal candidate has 4-6 years of experience in Growth, CRM, or Lifecycle marketing, skilled in email performance and proficient in HubSpot. You will work collaboratively with multiple teams to enhance marketing effectiveness.