Global Brand Partnerships Manager

Merlin Entertainments - Corporate; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading entertainment company is seeking a Global Brand Partnerships Manager to shape key collaborations that enliven the brand and enhance guest engagement. This role requires at least 3 years of experience in brand partnerships or commercial marketing, coupled with the ability to manage multiple stakeholders effectively. Candidates should have a strong commercial understanding and a background in marketing or communications. Competitive salary and excellent benefits offered, including Merlin Magic Pass and ongoing development opportunities.

Benefits

Competitive annual salary

33 days holiday

Merlin Annual Pass

Company bonus

Private pension scheme

Discounts on LEGO and dining

Qualifications

• Minimum of 3 years’ experience in partnerships, sponsorships, or commercial marketing.
• Strong commercial understanding with negotiation and budgeting experience.
• Familiarity with IP-led brands or themed environments is advantageous.

Responsibilities

• Shape brand collaborations that enhance guest engagement and brand relevance.
• Assist in identifying and managing brand partnerships throughout the lifecycle.
• Ensure collaborations align with strategic priorities and are executed seamlessly.

Skills

Partnership development

Creative marketing

Account management

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Job description

What you'll bring to the team

Global Brand Partnerships Manager

Location: London, Arbor

Hours: 37.5 hours per week

Contract Type: Permanent, salaried

The Global Brand Partnerships Manager plays a key role in shaping how our brand comes to life. You will support the creation of standout brand collaborations that enhance relevance, deepen guest engagement, and contribute to overall brand equity.

In this hands‑on, creative‑commercial role, you will assist in identifying, developing, and managing brand partnerships that amplify our IPs, strengthen our brand story, and deliver measurable value. You will support the full partnership lifecycle—from opportunity mapping and prospecting to pitching and ongoing account management—ensuring each collaboration aligns with strategic priorities and is executed with both creative quality and commercial rigor.

You will also help deliver engaging brand experiences, working closely with Brand Activation, Creative, Marketing, PR, Operations, and external partners to ensure partnerships are executed seamlessly and on brand.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• 3+ years’ experience in partnerships, sponsorships, brand collaborations, or commercial marketing, ideally within entertainment, leisure, tourism, FMCG, media, or lifestyle sectors.

• Proven experience supporting the development and delivery of brand partnerships, including outreach, activation planning, and account management.

• Strong commercial understanding, with experience contributing to negotiation, budgeting, and deal support.

• Experienced in collaborating with cross‑functional teams and managing multiple stakeholders across creative, marketing, operations, and commercial functions.

• Familiarity with IP‑led brands, entertainment destinations, or themed environments is a plus.

• Experience in global or multi‑market environments is desirable.

Benefits

• A competitive annual salary
• 33 days holiday (includes bank holidays)
• ‘Enjoy the Ride’ Merlin Annual Passes - 6 in total per year, 1 for you, plus 5 to gift to loved ones!
• Merlin Magic Pass - 20 free tickets for you, your family and friends to enjoy all of our Merlin Attractions across the world rising to 40 after a year’s service
• Company bonus
• Private pension scheme
• 40% discount online off LEGO
• 25% discount in our on‑site retail shops and restaurants
• Ongoing training and development opportunities
• Plus, many more…

Pay Range

Competitive