Global Account & Commercial Marketing Manager

Boston Consulting Group; Hull and East Yorkshire; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading consulting firm in the UK is seeking an experienced Account & Commercial Marketing Manager to design and deliver impactful Account Based Marketing programs. This strategic role involves managing key accounts, promoting ABM internally, and collaborating with various teams to drive results. Candidates should have 5-7 years of B2B marketing experience, exceptional communication skills, and familiarity with ABM tools. Join us to innovate and make a tangible impact in a dynamic environment.

Qualifications

• 5-7 years of experience in B2B marketing managing ABM programs.
• Proven track record designing and launching ABM campaigns.
• Strong data and analytics orientation.

Responsibilities

• Identify and prioritize key accounts and drive strategic planning.
• Promote ABM adoption internally and facilitate account strategy sessions.
• Lead campaign development and execution tailored to client needs.

Skills

Strategic thinking

Problem-solving

Storytelling

Exceptional writing

Data orientation

Education

Bachelor's degree in marketing or communications

Tools

Marketo

Demandbase

Salesforce

LinkedIn Sales Navigator

Tableau

Job description

Account & Commercial Marketing Manager – BCG

We are looking for a highly collaborative and strategic Account & Commercial Marketing Manager to help scale and evolve BCG's Account Based Marketing program (ABM). This individual will play a central role in designing and delivering high-impact, cross‑functional ABM programs for our most strategic accounts. Reporting to the Senior Manager of Account & Commercial Marketing, the role partners closely with account teams, practice area marketers, regional marketing, and cross‑functional digital experts to bring personalized, insight‑driven campaigns to life.

Responsibilities

• Identify and prioritize key accounts across ABM tiers (1:1, 1:Few, 1:Many) and drive strategic planning for each.
• Promote ABM adoption internally – acting as a trusted partner to the Senior Manager and a subject‑matter expert to internal stakeholders.
• Facilitate account strategy sessions with account teams, translating insights into actionable campaign plans.
• Track and articulate program performance and ROI narratives, translating into compelling slides for senior leadership.
• Proactively manage program risks and evolve scope, adapting quickly with a solution‑oriented mindset.
• Lead campaign development and execution: end‑to‑end planning, creative development, and execution tailored to client contexts and decision‑maker needs.
• Manage the onboarding process for new accounts: data validation, goal‑setting, campaign strategy, and launch.
• Ideate and implement standout ABM campaigns that resonate with C‑level decision‑makers and drive tangible business outcomes.
• Serve as a quality gatekeeper, ensuring campaign assets are compelling, brand‑aligned, and conversion‑optimized.
• Own measurement and impact – turning marketing data into actionable insights that empower account teams and demonstrate program impact.
• Define and track success metrics across the ABM funnel: engagement, pipeline, velocity, and influenced revenue.
• Partner with the CX Senior Analyst to build the client intelligence arm of ABM, translating marketing signals into insights and actions for account teams.
• Collaborate with analytics and operations teams to strengthen attribution models and program impact analysis.
• Lead the ABM tech stack across platforms including Marketo, Demandbase, LinkedIn Sales Navigator, CRM, and Tableau.
• Document scalable processes and best practices to streamline execution and knowledge sharing across teams.
• Partner with Enablement, Automation, and Insights teams to pilot new tools and drive innovation.
• Act as a connector across functions, building strong relationships and embedding ABM best practices across the organization.

Qualifications

• Strategic thinker with strong problem‑solving and storytelling skills.
• Confident communicator who builds trust and alignment across diverse stakeholders.
• Comfortable shifting between high‑level strategy and in‑the‑weeds execution.
• Proactive self‑starter who thrives in fast‑moving, matrixed environments.
• Bachelor's degree – degree in marketing or communications preferred.
• 5‑7 years of experience in B2B marketing managing ABM programs.
• Proven track record designing and launching ABM campaigns that influence pipeline and revenue.
• Exceptional writing and content development skills – able to bring clarity, creativity, and energy to complex topics.
• Experience engaging senior stakeholders and coaching teams through change.
• Strong data and analytics orientation – you don't just report results, you shape the story they tell.
• Familiarity with ABM and MarTech tools (Marketo, Demandbase, Salesforce, LinkedIn Sales Navigator, Tableau, etc.).