General Sales Manager

Johnsons Cars Ltd; Sutton Coldfield; On-site; GBP 58,000; Full time

Job summary

A leading automotive dealership in Sutton Coldfield is seeking a General Sales Manager to drive sales and customer satisfaction. You will lead a dedicated team, manage profitability, and develop effective marketing strategies. The ideal candidate should have experience managing sales staff in an automotive setting and a proven track record in sales. This role offers competitive compensation including a basic salary up to £40,000 and an additional £18,000 bonus, alongside an array of benefits to support your career growth.

Benefits

Birthday Leave

Company Pension Scheme

Staff Discounts

On-demand dental services

Internal training academy

Qualifications

• Proven sales management experience in an automotive setting.
• Track record in delivering customer service excellence.
• Ability to develop sales and marketing plans.

Responsibilities

• Promote a customer care culture in line with brand expectations.
• Monitor profitability through management accounts.
• Organise and direct sales staff activities.
• Provide coaching and training for improvement in performance.

Skills

Sales staff management experience

Automotive sales experience

Experience with similar profile brands

Job description

The Vacancy

Are you ready to rev up your career in the automotive industry? At Johnsons Cars, we’re not just selling cars; we’re creating exceptional experiences for our customers.

Johnsons Cars are one of the UK’s leading independent franchise dealership networks, with 53 multi‑award‑winning dealerships across the UK. Established in 1999, we have grown rapidly to represent a variety of global car manufacturers with 15 marques in total, including Volkswagen, Skoda, Seat, Hyundai, Ford, Honda, Suzuki, Fiat, Alfa Romeo, and Mazda.

Now, we want you to be a part of our journey as a General Sales Manager at our Volkswagen dealership in Sutton Coldfield.

Basic Salary of up to £40,000 and £18,000 bonus on top.

Must Have Motor Trade Experience

Motor trade experience is required for this role.

Benefits

• Birthday Leave: You receive an extra paid day off on your birthday.
• Company Pension Scheme: You will be entered into our pension scheme to plan for your future.
• Staff Discounts: Enjoy discounts on all 17 of our iconic brands for vehicle sales, servicing, parts and labour.
• More Discounts: Access to our benefits platform where you can take advantage of a host of discounts from fitness gadgets to your weekly loaf.
• Dentist on Demand: All employees have access to on‑demand dental services.
• Optional Benefits: We offer a range of optional benefits, including healthcare cash plans.

Role And Responsibilities

• Promote and nurture a customer care culture, delivering care levels consistent with the expectations of the manufacturer and Johnsons Cars Ltd.
• Utilise monthly management accounts to monitor and control profitability of the Sales Department and to take any appropriate action to maximise future opportunities.
• Develop sales and marketing plans and budgets to achieve agreed financial, marketing and sales benchmarks.
• Organise, direct and control the activities of sales staff to work to pre‑arranged plans and budgets.
• Ensure optimum use of all material and resources available.
• Provide coaching and training to sales people to improve their job performance, with particular emphasis on customer satisfaction, prospecting and customer follow‑up, sales process, time management and product knowledge.

The Ideal Candidate Will

• Sales staff management experience in an automotive setting.
• Previous experience working in sales for an automotive retailer.
• Experience of working with similar profile brands.

What We Offer

• 31 days paid annual leave, increasing to 33 with longevity of service.
• Industry‑leading product and manufacturer training to support your growth and success.
• Internal training academy and partnership with top automotive management trainers to elevate your career.

The Company

Welcome to Johnsons Cars, we are one of the UK’s biggest independent dealer groups with a nationwide presence spanning 58 sites across the country. Proudly representing 17 esteemed brands, we are dedicated to delivering exceptional service to our valued customers. As well as our dealership network we also have a number of vehicle parts operations as well as our Fleet Services business. As an employer we embody a culture of continuous growth and success. By joining Johnsons Cars you’ll become part of a team that thrives on delivering exceptional service to our customers while providing a platform for your personal and professional growth. At Johnsons your career is as important as the outstanding service we provide to our customers.

Values

• Innovation – We are creative and fearless in our work.
• Accountability – We take ownership of our work and lead from the front.
• Teamwork – We collaborate widely and build supportive environments.

Additional Benefits

• Life Assurance
• Company Pension Scheme
• Birthday Leave
• Enhanced Holiday entitlement
• Staff Discounts
• Johnsons Benefits Platform