Fractional CMO

Zachary Daniels Recruitment; Otley; Remote; GBP 70,000 - 100,000; Part time

Job summary

A recruitment agency is seeking a Fractional CMO to lead marketing efforts for an ambitious online retailer in Otley, UK. This role focuses on executing growth strategies, improving customer acquisition, and increasing brand value. Ideal candidates will have experience in performance marketing and a strong commercial background, capable of working in a flexible fractional capacity.

Qualifications

• Proven experience in senior marketing leadership within eCommerce or DTC businesses.
• Deep expertise in performance marketing with strong analytics and optimization skills.
• Track record of building acquisition and retention strategies in fast-paced environments.

Responsibilities

• Develop and execute a growth-focused marketing strategy.
• Lead paid media activity across various platforms.
• Build and refine customer acquisition funnels based on data.

Skills

Performance marketing (Google Ads, Meta, TikTok)

Customer acquisition strategies

Data analytics and optimization

Lifecycle marketing

Commercial acumen

Job description

Overview

Fractional CMO | 1-2 Days a Week | Online Retailer

An ambitious online retailer is seeking a Fractional CMO to help accelerate growth during a critical scale-up phase. This role is ideal for a commercially minded marketing leader who can balance strategy with hands-on execution. The Fractional CMO will play a key role in shaping performance marketing, customer acquisition, and retention, while building the foundations for long-term brand growth.

Responsibilities

• Develop and execute a growth-focused marketing strategy, with performance marketing at its core.
• Lead paid media activity across Google Ads, Meta, TikTok, and emerging platforms — optimising for CAC, ROAS, and LTV.
• Build and refine customer acquisition funnels, using data to continuously test, measure, and improve results.
• Drive retention through CRM, lifecycle marketing, and loyalty programmes to increase repeat purchase and customer value.
• Own the marketing budget, ensuring spend is closely tracked and delivers measurable ROI.
• Collaborate with trading, operations, and product teams to ensure campaigns align with commercial priorities.
• Introduce scalable processes, tools, and reporting frameworks to give the business visibility of marketing performance.
• Act as a hands-on leader, rolling up sleeves to get into the detail while setting direction for future growth.
• Provide strategic insight on brand positioning, content, and storytelling — ensuring short-term performance is balanced with long-term brand equity.

What We're Looking For

• Proven experience in senior marketing leadership within eCommerce or DTC businesses.
• Deep expertise in performance marketing (Google Ads, Meta, TikTok, etc.), with strong analytics and optimisation skills.
• Track record of building acquisition and retention strategies in fast-paced, high-growth environments.
• Ability to operate in a scale-up context: agile, resourceful, and comfortable with limited structure.
• Hands-on operator who thrives on detail, while also setting the big picture strategy.
• Strong commercial acumen with an ability to link marketing performance to overall business goals.
• Previous experience as a CMO, Marketing Director, or Head of Marketing with exposure to scaling a digital brand.

Why Join?

This Fractional CMO role offers the opportunity to directly shape the growth trajectory of a scale-up retailer. It's a chance to make an immediate commercial impact, put your stamp on the brand's marketing function, and set up the foundations for future success — all while working in a flexible, fractional capacity.