Flagship Events Content Strategist

Sage; London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading software company in London seeks a talented Content Strategist to enhance flagship events through effective messaging and engaging content. Responsibilities include executing content strategies, collaborating with executives, and leveraging feedback for continuous improvement. The ideal candidate has over 7 years in marketing, exceptional writing skills, and experience with C-Suite engagement. Enjoy a hybrid working model with a competitive benefits package.

Benefits

Generous bonuses and pension scheme

25 days annual leave plus the option to buy more

Paid volunteer days

Enhanced parental leave

Health, dental, and vision coverage

Work away scheme for 10 weeks yearly

Memberships for finances, health and wellbeing

Responsibilities

• Develop and execute content strategies for events.
• Implement a comprehensive messaging strategy for events.
• Utilize attendee feedback in content strategy.
• Stay updated with industry trends.
• Collaborate with executives for keynote presentations.
• Manage keynote content calendar.
• Lead content development for learning agendas.
• Develop plans to syndicate event content into marketing.

Skills

7+ years in marketing and communications

Experience engaging C-Suite executives

Event-focused content strategy expertise

Strong writing and editing skills

Excellent communication and presentation skills

Ability to manage multiple projects

International project management

Experience in agency management

Job description

Flagship Events Content Strategist

Job Description:

We are seeking a talented Content Strategist to join our team and support our flagship events. The ideal candidate will be responsible for developing compelling messaging and structuring impactful keynotes. Your goal will be to create cohesive and engaging content that enhances brand awareness and achieves our strategic objectives.

This role will travel, both domestic and international, anticipated up to 25% of the time.

This is a hybrid role that will work in the office 3 days a week and 2 from home.

Responsibilities

• Develop and execute content strategies for 3 flagship customer/partner events aligned with strategic business, product and reputational priorities
• Develop and implement a comprehensive messaging strategy for flagship events, ensuring clear, consistent, and impactful communication across all channels.
• Leverage and amplify attendee and customer feedback in content strategy development, including surveys and focus groups.
• Stay updated with industry trends and incorporate best practices into content strategies
• Work closely with executives to understand their vision and objectives for keynote presentations and other event content.
• Guide executives in content creation, ensuring their messaging aligns with overall event goals and resonates with the target audience.
• Assist executives in scripting and rehearsing their presentations to ensure impactful delivery.
• Collaborate with executives to develop personalized and engaging content that reflects their unique style and voice
• Create comprehensive briefs for external thought leadership speakers, outlining event objectives, key messaging, and audience insights.
• Identify and determine suitable external thought leadership speakers who align with the event's goals and themes.
• Manage the keynote content calendar and ensure timely delivery of all content assets.
• Partner with event stakeholders to oversee messaging and comms to align with overall event strategy, objectives, and campaign plan.
• Manage and direct content development for the learning agenda directly with content/production stakeholders to pre-established content standards
• Lead and inspire product marketing/business unit leads to curate/create high quality, compelling event content in multiple formats through curriculum design; workshop guidance and opportunity to create for a variety of learning modalities.
• Work internally to identify, recruit, and coordinate with the best SME speakers for sessions.
• Schedule and manage production meetings, tech checks and speaker rehearsals.
• Develop plans to syndicate event content into marketing campaigns post-event; enabling events to function as lifecycle marketing content generator.
• Tailor messages to different audience segments, combining visual and verbal elements to create a cohesive and engaging experience

Skills, know-how and experience

• 7+ years in marketing and communications, with PR experience.
• Proven ability to engage C-Suite executives.
• Expertise in event-focused content strategy.
• Strong writing and editing skills.
• Excellent communication and presentation skills.
• Ability to manage multiple projects in a fast-paced environment.
• International project management, including localization.
• Experience in agency management.

Benefits

• Benefits video – https://youtu.be/TCMtTYUUiuU
• Generous bonuses and pension scheme: Up to 8% matched pension contribution plus 2% top-up by Sage.
• 25 days of paid annual leave with the option to buy up to another 5 days
• Paid 5 days yearly to volunteer through our Sage Foundation
• Enhanced parental leave
• Comprehensive health, dental, and vision coverage
• Work away scheme for up to 10 weeks a year
• Access to various helpful memberships for finances, health and wellbeing

Function: Corporate Affairs

Country: United Kingdom

Office Location: London

Work Place type: Hybrid

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Equal Employment Opportunity (EEO)

Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities.

In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.