Fitch Learning | Marketing Specialist - CQF Institute

Fitch Ratings; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A global leader in financial education seeks a Marketing Specialist (Associate Director level) to join their team in London. The successful candidate will lead a multi-channel content strategy for the CQF Institute, focusing on web, social media, and events to enhance brand visibility. With over 5 years of experience in digital marketing, you will engage with professionals in quant finance, drive lead generation, and optimize content for various platforms. This role offers a hybrid work environment and opportunities for continuous learning.

Benefits

Hybrid Work Environment

Dedicated trainings and leadership development

Retirement planning

Comprehensive healthcare offerings

Family-friendly policies

Qualifications

• 5+ years’ experience in digital marketing and content creation.
• Strong written and verbal communication skills.
• Proven ability to manage multiple tasks in a fast-paced environment.

Responsibilities

• Lead a multi-channel content strategy for the CQF Institute.
• Develop and implement a promotional calendar.
• Optimize CQF website content for improved user engagement.

Skills

Digital marketing

Content creation

Communication skills

Social media management

Lead generation

Education

Degree in Marketing, Communications, or related field

Tools

CRM systems

Email marketing platforms

Web analytics tools

Graphic design tools (e.g., Canva)

Job description

Fitch Learning is a leader in financial services training. With unrivaled breadth and depth, the company delivers learning solutions for apprentices, graduates, and those with 10+ years’ experience in Financial Services. Our offerings include expert faculty, e-learning, coaching, and blended assessments, improving individual and collective business performance. Fitch Learning is a Fitch Solutions company.

Working at Fitch Learning provides the opportunity to be part of a global leader in financial education, committed to delivering cutting‑edge training solutions. You'll collaborate with a team of experts dedicated to empowering professionals with the skills and knowledge needed to excel in the finance industry. By joining us, you'll be at the forefront of innovation in professional education, contributing to impactful learning experiences that drive career advancement and industry success.

Fitch Learning is seeking a Marketing Specialist (Associate Director level) for the CQF Institute in London to lead a multi‑channel content strategy (web, email, social, events, podcasts, digital PR) that grows the brand and membership, drives engagement, and generates leads for the CQF program.

About the CQF Institute

The CQF Institute, part of Fitch Learning, is a global membership institution for quant finance professionals and the awarding body for the Certificate in Quantitative Finance (CQF) – the world's largest professional qualification for quant finance. The Institute offers educational resources and organizes online industry events, including conferences and talks featuring world‑renowned quant finance experts, career insight events, as well as local in‑person society meetings. Members enjoy unparalleled opportunities to advance their careers and network with industry experts and peers.

How You’ll Make an Impact

Content Strategy, Creation & Promotion

• Work with leadership to align strategy with goals and maximize reach and engagement
• Develop and implement a multi‑channel content strategy and promotion calendar
• Create content including web, video, infographics, testimonials, collateral, and podcasts
• Collaborate with internal and external stakeholders to produce thought leadership content

Website & SEO / GEO

• Optimize CQFI and CQF website content for improved user experience and engagement
• Ensure search visibility across web and AI platforms
• Create content for digital PR to support link‑building in coordination with the SEO agency

Social Media & YouTube

• Create, publish, and promote content across social media channels (, LinkedIn, Facebook)
• Develop and execute YouTube content strategy (including publishing and optimizing videos)

Event Calendar & Speaker Sourcing

• Create the CQFI events calendar, ensuring strategic alignment with marketing initiatives
• Source and secure compelling speakers for CQFI events and podcasts

Community Engagement

• Grow and manage online communities through engaging content and influencer outreach
• Handle member and community queries and feedback, fostering active participation

Reporting

• Prepare reports on campaign performance, reach, audience growth, and engagement
• Analyze metrics across channels to optimize content and guide content strategy

Other tasks as required

You May be a Good Fit if :

• If you hold a degree in Marketing, Communications, or a related field
• If you have 5+ years’ experience in digital marketing and content creation (ideally within finance or education, with a commercial focus)
• If you possess highly effective written and verbal communication skills
• If you are skilled in crafting compelling narratives and developing thought leadership content
• If you have expertise in multi‑channel digital marketing strategies (social media, email, web, search)
• If you are proficient in managing social media channels and using graphic design tools (, Canva)
• If you are experienced with CRM systems, web CMSs, web analytics tools, and email marketing platforms
• If you have the ability to drive lead generation and community engagement
• If you can manage multiple tasks in a fast‑paced environment

What Would Make You Stand Out :

• Exceptional attention to detail, highly organized
• Strong combination of creative and analytical skills
• Excellent stakeholder relationship management skills
• Demonstrable skills in harnessing the power of AI
• Confidence to work independently and autonomously
• Innovative with an analytical, continuous improvement ethos
• Positive and pragmatic approach

Why Choose Fitch :

• Hybrid Work Environment : 3 days a week in office required based on your line of business and location
• A Culture of Learning & Mobility : Dedicated trainings, leadership development and mentorship programs designed to ensure that your time at Fitch will be a continuous learning opportunity
• Investing in Your Future : Retirement planning and tuition reimbursement programs that empower you to achieve your short and long‑term goals
• Promoting Health & Wellbeing : Comprehensive healthcare offerings that enable physical, mental, financial, social, and occupational wellbeing
• Supportive Parenting Policies : Family‑friendly policies, including a generous global parental leave plan, designed to help you balance career and family life effectively
• Inclusive Work Environment : A collaborative workplace where all voices are valued, with Employee Resource Groups that unite and empower our colleagues around the globe
• Dedication to Giving Back : Paid volunteer days, matched funding for donations and ample opportunities to volunteer in your community

At Fitch Group, the combined power of our global perspectives is what differentiates us. Our global network of colleagues comes together to accomplish things greater than they ever could alone.

Every team member is essential to our business and each perspective is critical to our success. We embrace a diverse culture that encourages a free exchange of ideas, guaranteeing your voice will be heard and your work will have an impact, regardless of seniority.