Field Sales Territory Manager

SumUp Inc.; Cardiff; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading financial technology company is seeking a Territory Manager to oversee and grow its Field Sales operations across Wales. This role involves managing and supporting a diverse sales team, ensuring sales targets are achieved, and fostering a positive team culture. Ideal candidates will have proven leadership skills and a strong data-driven approach. Competitive compensation and opportunities for growth are offered in this position.

Benefits

Competitive compensation

Opportunities for development and growth

Qualifications

• Proven experience managing field sales teams or commercial teams.
• Strong leadership capability to motivate employees and freelancers.
• Ability to analyze performance and implement actionable insights.
• Must be based in Wales and willing to travel extensively.

Responsibilities

• Manage, coach, and support a team of Field Sales Representatives and Consultants.
• Ensure territory sales targets are met and exceeded.
• Build a positive team culture based on collaboration.
• Monitor KPIs and provide performance updates.
• Work closely with cross-functional teams for efficiency.
• Recruit and onboard new team members as needed.
• Drive brand visibility at regional events.

Skills

Leadership

Communication skills

Data analysis

Organizational skills

Job description

Territory Manager – Wales

We’re looking for a Territory Manager to lead and grow our Field Sales operations across Wales . In this role, you will be responsible for overseeing a hybrid sales force composed of both permanent Field Sales Representatives and freelance Field Sales Consultants , ensuring strong performance, motivation, and consistent execution of our commercial strategy.

What you’ll do

Manage, coach, and support a team of permanent Field Sales Representatives and freelance Field Sales Consultants across Wales.

Ensure your territory meets and exceeds sales targets through strong leadership, performance tracking, and field accompaniment.

Build a positive team culture based on collaboration, accountability, and continuous improvement.

Monitor KPIs and provide regular performance updates, insights, and action plans.

Work closely with cross-functional teams (Marketing, Operations, Partnerships) to ensure alignment and efficiency.

Recruit and onboard new team members as needed to support territory growth.

Drive brand visibility and represent the company across regional events and outreach opportunities.

What we’re looking for

Proven experience managing field sales teams or commercial teams in a fast-paced environment.

Strong leadership and communication skills, with the ability to motivate both permanent employees and freelancers.

Data-driven mindset with the capacity to analyse performance and translate insights into action.

Strong organisational skills and ability to manage a large territory.

Based in Wales and willing to travel extensively across the region.

Why you’ll love working with us

Play a key role in shaping and scaling our commercial presence in Wales.

Lead a diverse team of sales professionals with autonomy and trust.

Join a company with a mission to empower small businesses and strengthen local economies.

Competitive compensation and opportunities for development and growth.

Job Application Tip

We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don’t tick every box, it’s ok too because it means you have room to learn and develop your career at SumUp.