Field Execution Capability Manager - (Commercial)

Diageo; City of Westminster; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading beverage company operating in the UK seeks a Field Execution Capability Manager to empower the sales teams in executing high-quality standards. This role is crucial for developing effective training programs that align sales objectives with operational excellence, especially within the fast-paced FMCG sector. Candidates should be experienced in capability building and possess strong collaboration skills. The company promotes flexibility and inclusivity to foster a supportive workplace.

Qualifications

• Professional experience in FMCG or fast-moving sectors.
• Extensive commercial experience in FMCG or related fields.
• Experience in designing and leading capability programs.

Responsibilities

• Develop capability frameworks to elevate sales performance.
• Implement training programs that lead to measurable business results.
• Monitor the effectiveness of programs and adjust as necessary.

Skills

Collaboration

Communication

Project Management

Organizational Skills

Time Management

Education

FMCG or similar industry experience

2-3 years of commercial experience

Tools

MS Word

MS Excel

MS PowerPoint

Job description

The Field Execution Capability Manager plays a pivotal role in enabling our GB On-Trade sales teams to deliver this vision. You will design and embed the capability framework and routines that empower our people to perform at their best - developing the commercial, executional, quality and leadership skills required to win in pubs, bars, and restaurants across the country. You will spend regular time in trade to help you connect capability frameworks & routines to front-line delivery. During this time in trade you will focus on auditing commercial team's adherence to these frameworks and provide coaching to drive continuous improvement. This will enable the performance of the Field & Technical team and ensures every customer interaction reflects the quality, passion, and purpose of our brands, driving value for our customers and growth for Diageo.

Key Responsibilities

• Directly enables delivery of GB On-Trade commercial targets by elevating field sales capability, executional & quality standards.
• Ensures training and capability programs meet the business need and deliver measurable returns through improved customer outcomes, distribution, visibility, and rate of sale.
• Maximises effectiveness of investment in people and tools, driving efficiency, team performance and commercial impact across the sales organisation.
• Builds commercial acumen & execution excellence (particularly focused on Guinness Quality) across both commercial & technical teams within F&T to enhance value creation for both Diageo and our customers.

Market Complexity

• Operates within the dynamic, geographically distributed, and highly connection-focused independent On-Trade environment across Great Britain.
• Navigates a competitive, fast-moving category shaped by consumer trends such as premiumisation, low & no alcohol, and experience-led drinking occasions.
• Partners across functions (Sales, Marketing, Route-to-Market, and Commercial Planning) to align capability programs to Diageo's broader GB commercial strategy.

Leadership Responsibilities

• Acts as a trusted coach and capability partner to Commercial Managers and Field & Quality teams, inspiring a culture of performance, accountability, and continuous learning & improvement.
• Strongly partner with Commercial Managers and the GB Capability team to jointly design and implement robust capability frameworks, standards and learning.
• Leads through Diageo's values, fostering inclusivity, curiosity, and celebration of diverse perspectives.
• May manage or coordinate a network of field capability trainers or sales champions to embed new tools and behaviours.

Top Accountabilities

• Develop, Champion and Embed Sales & Quality Capability Frameworks
• Deliver, and sustain high-quality capability programs that strengthen selling, negotiation, and activation excellence - focussed on Guinness quality across the F&T team
• Using a data led approach you will track the effectiveness of programmes and interventions, course correcting where necessary.
• Drive Executional Brilliance: Translate commercial and brand strategies into field-ready capability tools, processes and work routines, enabling consistent and outstanding outlet execution with a particular focus on Guinness Quality.
• Owner of Onboarding & Sign Off Programme for new joiners: Ensure new joiners are set up for success by facilitating onboarding programmes. These programmes enable strong performance and assure proficiency to complete their roles.
• Performance Enablement: Support managers to drive performance across all members of field teams. Assist line managers in delivering timely intervention for any individual or team competence gaps to maximise high performance across all members of sales and quality teams. Work with line managers to audit team members when needed. Mentor them through ‘Days in Trade or equivalent experience’ to support success in this role.

Qualifications

• Professional career/experience built in FMCG or other fast moving sector.
• Extensive commercial experience in FMCG or similar industry.
• Experience of building and leading business improvement and/or capability programmes.
• Strong collaborator management and influencing skills.
• Excellent organizational, prioritization and time management skills.
• Project Management experience and ability.
• At least 2-3 years commercial experience.
• High level proficiency in MS Word, MS Excel and MS PowerPoint.
• Excellent communication skills—written and verbal.
• Attention to detail and high level of accuracy.

Flexible Working Statement

Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.

Equal Employment Opportunity

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, attitudes, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world. Feel inspired? Then this may be the opportunity for you. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.