FHCS Marketing Director

Only Marketing Jobs; Rochdale; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading global cleaning solutions provider is seeking a Head of Marketing to drive the development and implementation of Country Marketing plans. This role requires a minimum of 10 years of experience in FMCG Marketing and expertise in managing product portfolios. Strong leadership, communication, and negotiation skills are essential. The ideal candidate should also be fluent in English and proficient in SAP and Microsoft Office. This position is based in Rochdale, UK and promotes a diverse and inclusive workplace.

Qualifications

• Minimum 10 years of professional experience in FMCG Marketing.
• Experience in supervising external vendors and agencies.
• Fluent in English.

Responsibilities

• Ensure successful development and implementation of Country Marketing plans.
• Manage Go-To-Market product portfolio throughout its lifecycle.
• Lead and develop the local Marketing team members.

Skills

strong business communication (written and oral)

organisational skills

leadership skills

negotiation skills

interpersonal relationship management

Education

degree in Business Administration or Marketing

Tools

SAP

Microsoft Office suite

Job description

Working at Freudenberg : We will wow your world!

Responsibilities: Key Responsibilities

• Ensure successful development and implementation of Country Marketing plans and KPIs (Shares, Brand Awareness, HH penetration, Innovation impact, etc..)
• Be responsible for Media (TV + Digital) strategy, efficient planning, agency management and KPI tracking
• Manage Go-To-Market and product portfolio throughout entire life cycle, based on consumer, shopper and retailer requirements
• Set appropriate strategic directions and operational plans for Product-, Digital- and Trade-Marketing
• Be the Brand(s) ambassador, responsible for brand positioning and communication, in alignment with the Global Brand Team
• Additional Responsibilities
• Lead and develop the local Marketing team members and act as a people coach, based on FHCS leadership standards and guidelines and local requirements
• Monitor competitive environment, market needs and trends and give input to Regional / Global teams
• Lead the A&P budget, and maximize ROI of the assigned brand / product category portfolio
• Orchestrate the digital customer journey from planning to rollout in all relevant channels of the digital funnel until conversion, to deliver against KPIs

Organisation

• Direct line reporting : General Manager (Country)
• Dotted line reporting : Regional Marketing Lead
• Interactions (internal & external)
• Senior Commercial Management
• International & Corporate Functions, e.g. Brand, Digital, Artwork, Communication
• Local Leadership Team
• Consumers, Agencies, Retail Customers, Distributors

Qualifications

Professional Experience and Education

• degree in Business Administration or Marketing (MBA preferred)
• min. 10 years professional experience in the field FMCG Marketing
• Experience in supervising external vendors and agencies
• Experience and proven track record in Digital Marketing, Media Mgmt. and SEO, Sales experience added benefit
• fluent English

Specific Knowledge

• up to date market and customer knowledge
• use and understanding of IRI / Nielsen data and any relevant market anlysis tools
• deep understanding of KPIs and P&L
• Brand Management, Category Management, and Project Management
• SAP
• strong competence in Microsoft Office suite

Specific Skills

• strong business communication (written and oral) & presentation skills
• organisational skills and ability to master complexity
• good leadership skills, able to think and act holistic and critical
• negotiation skills
• strong in interpersonal relationship management, working in cross-functional teams and matrix environments
• able to work in mixed teams across different functions - Team Player & International Networker

The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.

Freudenberg Home and Cleaning Solutions Limited (United Kingdom)