Events Marketing Manager

Shield Safety Group; Manchester; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading company is seeking an Events Manager focused on creating immersive experiences aligned with brand goals. This role involves planning, execution, and evaluation of regional and national events, requiring strong project management skills and creativity. The ideal candidate will enhance brand engagement through effective event strategies and deliver exceptional experiences.

Qualifications

• Proven experience in event management, ideally in a B2B context.
• Exceptional project management skills and ability to manage multiple priorities.
• Strong communication and relationship-building skills.

Responsibilities

• Develop and manage event strategies, timelines, budgets, and logistics.
• Oversee execution, from venue selection to post-event analysis.
• Build relationships with stakeholders and analyze event performance.

Skills

Project Management

Creativity

Communication

Analytical Skills

Technical Proficiency

Job description

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Overview:

At Shield Safety, our mission is to make every day safer. We are looking for a passionate Events Manager who embodies our values of People First, Passion, and Excellence. You will lead the planning, execution, and evaluation of our regional and national events, creating immersive experiences that align with our brand and strategic goals.

Key Responsibilities:

• Develop and manage event strategies, timelines, budgets, and logistics.
• Deliver immersive, brand-aligned experiences.
• Oversee all aspects of event execution, from venue selection to post-event wrap-up.
• Design experiential marketing initiatives.
• Collaborate on core messaging and lead capture.
• Integrate events into broader marketing campaigns.
• Build strong relationships with stakeholders and industry influencers.
• Ensure high-quality, on-brand event materials.
• Act as a brand ambassador, ensuring consistency and excellence.
• Define and track KPIs.
• Analyse event performance and provide insights.
• Maintain post-event reporting for continuous improvement.

Qualifications:

• Experience: Proven experience in event management, ideally within a B2B context. Demonstrated success in delivering experiential marketing campaigns and immersive brand experiences.
• Project Management: Highly organised with exceptional project management skills, capable of managing multiple priorities and complex projects with precision.
• Creativity: A creative thinker with a strong eye for detail and a passion for storytelling through events. Ability to bring fresh ideas and innovative thinking to deliver standout, brand-aligned experiences.
• Communication: Excellent communication and interpersonal skills, with the ability to influence and collaborate across all levels. Strong relationship-building skills to engage with internal stakeholders, partners, and industry influencers.
• Technical Proficiency: Proficiency in event management tools and marketing platforms (e.g., CRM, social media, analytics). Ability to leverage technology to enhance event planning and execution.
• Analytical Skills: Strong analytical skills to define and track KPIs, analyse event performance, and provide actionable insights for continuous improvement.
• Flexibility: Willingness to travel occasionally and work outside standard hours during event periods.

Additional Information:

This role requires occasional travel and flexibility during event periods