Events Market Development Lead

Manufacturing Technology Centre; Coventry; Hybrid; GBP 38,000 - 45,000; Full time

Job summary

A leading technology organization in Coventry seeks an experienced Events Market Development Lead to drive revenue growth and build client relationships. You will be responsible for generating new business opportunities and delivering bespoke proposals while managing a pipeline of prospects. Ideal candidates will have a strong background in event sales, consultative selling, and experience with corporate clients. The role offers a competitive salary of up to £45,000 along with excellent benefits and hybrid working options.

Benefits

Vitality Medical

Company Pension

Tusker Car Scheme

Cycle to Work

Qualifications

• Proven experience in business development, sales, or client acquisition.
• Strong consultative and solution-based selling skills.
• Experience working with corporate clients, venue finding, and event agencies.

Responsibilities

• Drive revenue growth through proactive sales and new business generation.
• Build and maintain a pipeline of qualified leads.
• Develop strategic account plans for national corporate organisations and event agencies.
• Host site visits, attend trade shows, and network to boost brand awareness.
• Collaborate with internal teams to deliver world-class events.
• Manage CRM systems and ensure seamless handover to event delivery teams.

Skills

Business development

Sales skills

Client acquisition

Consultative selling

CRM systems

Microsoft Office

Job description

Location: Manufacturing Technology Centre, Ansty Park, Coventry
Salary: Up to £45,000 per annum + excellent benefits
Contract: Permanent | 36 hours per week | Hybrid working options

About the Role

As our Events Market Development Lead, you’ll take the lead in generating new business opportunities and driving revenue growth across corporate and agency sectors. You’ll proactively build and manage your own pipeline of prospects, develop strong client relationships, and deliver bespoke proposals that align with our sales strategy. This is a fantastic opportunity for someone with proven experience in event sales or business development who thrives on achieving targets.

What You’ll Do

• Drive revenue growth through proactive sales and new business generation.
• Build and maintain a pipeline of qualified leads.
• Develop strategic account plans for national corporate organisations and event agencies.
• Host site visits, attend trade shows, and network to boost brand awareness.
• Collaborate with internal teams to deliver world-class events.
• Manage CRM systems and ensure seamless handover to event delivery teams.

What We’re Looking For

• Proven experience in business development, sales, or client acquisition.
• Strong consultative and solution-based selling skills.
• Experience working with corporate clients, venue finding, and event agencies.
• Highly organised, commercially astute, and confident in contract negotiation.
• Proficient in Microsoft Office and CRM systems.
• Full UK driving licence and willingness to travel.

Desirable: An established network of contacts and knowledge of manufacturing or technical markets.

Why Join Us?

• Competitive salary up to £45,000.
• Flexible working and hybrid options.
• Excellent benefits including Vitality Medical, Company Pension, Tusker Car Scheme, Cycle to Work, and more.

Ready to Apply?

Submit your application today and take the next step in your career with MTC. Shortlisted candidates will be invited to a two-stage interview process. Please note, all employment is subject to satisfactory references and security clearance.