Event Sales Executive (MAT Cover)

Arena Racing Company; Doncaster; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading entertainment and sports company in Doncaster is seeking a passionate Event Sales Executive to join their team. The role involves maximizing event sales while ensuring excellent client relationships and management. Ideal candidates should have at least 1 year of sales experience, strong organisational skills, and the ability to work under pressure. The position offers opportunities for growth and career progression within an exciting industry.

Qualifications

• Minimum 1 year’s experience in sales and account management with a proven track record of meeting targets.
• Strong commercial awareness and confident financial judgement within a sales environment.
• Excellent client relationship skills, including account growth, retention, and negotiation.
• Able to perform under pressure and thrive when working towards ambitious targets.
• Professional communication style with the ability to influence at all levels.
• Highly organised, detail-oriented, and process-driven.
• Customer-focused, collaborative, and self-motivated.

Responsibilities

• Maximise profit from current clients, upselling and cross-selling.
• Respond to all enquiries within the prescribed timescale with a professional manner.
• Manage the enquiry to booking process accurately.
• Keep accurate sales pipeline reports to assist in sales tracking.
• Prepare accurate contracts with appropriate pricing.
• Post-event client management, gathering feedback for repeat business.

Job description

Overview

We are looking for a passionate and knowledgeable Event Sales Executive to join our Sales team on a fixed term basis as Maternity Cover. Please note this role will cover until August 2026.

Arena Racing Company does so much more than lead the UK's largest horse racing group. We have 21 racing venues showcasing horse racing, greyhound racing, golf courses, hotels and events. In short, leisure, entertainment, media production and global distribution are at the heart of what we do, making it an exciting and diverse place to work.

Our success is a team effort which is why we offer great opportunities for growth, development and career progression. After all, it’s our employees that enable us to offer first class service and create an electric atmosphere, all within an industry we love.

What is ARC? We embrace diversity. We develop our people. We care for our visitors. We think about our impact. We are proud of our sport.

About the role

The Event Sales Executive will work within the Northern EVH Sales Team, driving the commercial success of the region and wider group, primarily focusing on the Northern Region. This position will drive Events sales by the effective conversion of non racing events with focus on upsell, account management and driving repeat business. This role will also include pro-active sales to both existing clients and the identification and conversion of new business. This position will support the Group Event Sales Manager, contributing to the overall EVH strategy, working closely with the regional delivery team and on-site Business Co-ordinators to ensure efficient client management and the highest levels of customer service. Candidates should be highly driven, with a relentlessly positive attitude, the ability to work under pressure, a keen eye for detail, exceptional organisation skills and extensive experience within the events arena.

Responsibilities of an Event Sales Executive

• Maximise profit from current clients, upselling and cross-selling where appropriate.
• Respond to all enquiries within the prescribed timescale with a professional and positive manner.
• Manage the enquiry to booking process with effective and accurate use of the administrative systems and documents to ensure booking integrity, consistency and accuracy.
• Keep accurate sales pipeline reports in-line with group guidance to assist in site / regional / group sales tracking and operational planning.
• Prepare accurate contracts with the appropriate pricing and timings, consistent with the commercial model for specific course / event.
• Apply sales incentives where appropriate in order to convert sales within the commercial parameters set by the Group Event Sales Manager.
• Ensure accurate and effective handover to the onsite Business Co-ordinator and Regional delivery team who will be responsible for the operation of the contract, continuing an effective and steady flow of communication.
• Post-event client management, gathering feedback and maximising repeat business opportunities.
• Assist the Sales Manager in preparing sales reports and analysis where required.
• As directed, conduct business development activity with both existing clients and new business.
• Account manage nominated clients to ensure repeat and maximised business.
• Understand the wider business and take an active interest in the competitive landscape to play an active role in product and commercial development.
• Take part in FAM activity, client meetings and industry shows / exhibitions where appropriate.
• Provide outstanding client experience at all times, to group standards of practice.

The person we are looking for

• Minimum 1 year’s experience in sales and account management with a proven track record of meeting targets.
• Strong commercial awareness and confident financial judgement within a sales environment.
• Excellent client relationship skills, including account growth, retention, and negotiation.
• Able to perform under pressure and thrive when working towards ambitious targets.
• Professional communication style with the ability to influence at all levels.
• Highly organised, detail-oriented, and process-driven.
• Customer-focused, collaborative, and self-motivated.

We are on a thrilling journey. So, to join us at our next destination, be part of a winning team and to learn more about our company and this exciting opportunity apply today.

Equality, Diversity and Inclusion

At ARC, we believe that a diverse, equitable and inclusive workplace makes us a more relevant, more competitive, and more resilient company. We welcome people from all backgrounds, ethnicities, cultures, and experiences. We are an equal opportunities employer and do not discriminate on the grounds of gender, sexual orientation, marital or civil partner status, pregnancy or maternity, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

If you have a disability that requires reasonable adjustments, please let us know; we will ensure that individuals with additional needs are provided reasonable adjustments to participate in the job application or interview process and to perform essential job functions.