Event Marketing Manager

Azazie, Inc.; Sheffield; On-site; GBP 50,000 - 65,000; Full time

Job summary

A leading fashion e-tailer is seeking an experienced UK Market Manager to drive brand awareness and growth in the UK market. The role involves developing and executing marketing strategies, overseeing campaigns, and managing a CRM system. Ideal candidates will have 2-5 years of marketing experience and a strong local network in the UK. This full-time position offers a salary range of £50,000-65,000 and opportunities for professional development.

Benefits

Competitive salary and benefits package

Opportunity for professional development

Career progression opportunities

Qualifications

• 2-5 years of marketing experience, including 1-2 years in a managerial role.
• Experience in pop-up or offline events.
• Proven experience in market entry or brand building within mature markets.

Responsibilities

• Develop and implement growth plans for the UK.
• Manage multi-channel marketing campaigns.
• Analyze user profiles and market behavior.

Skills

Local network in the UK

Marketing experience

Team player with innovative thinking

Analytical skills

Strong communication skills

Job description

About Us

Azazie, Inc. stands as the leading direct-to-consumer (DTC) e-tailer, providing an array of bridal gowns, bridesmaid dresses, evening wear, and accessories. Designed in Los Angeles, AZAZIE disrupts the traditional wedding industry by presenting made-to-order gowns at an affordable price point. The brand is dedicated to promoting body-positive fashion, ensuring that all dresses, available in sizes 0-30, are meticulously cut and sewn to order. Explore our website, where you'll find hundreds of bridal and bridesmaid gowns and dresses, spanning over 80+ enticing color options.

Responsibilities and Duties

• As the UK market manager, develop and implement growth plans based on the company's strategic objectives. Develop and execute the UK go-to-market strategy to build brand awareness and generate qualified leads.
• Plan and manage multi-channel marketing campaigns (pop-up events, press, content, PR, and partnerships).
• Oversee pop-up activations and new store openings, ensuring traffic, revenue, and brand loyalty targets are met. Align all promotional activities with the company’s business model and performance goals.
• Analyze user profiles and market behavior to refine acquisition and retention strategies. Manage user acquisition funnels and optimize customer experience across touchpoints.
• Maintain a customer management system (CRM) to enhance loyalty and lifetime value.
• Manage the marketing budget with a strong focus on ROI and cost efficiency. Monitor and report key performance metrics (CPL, CAC, ROI, engagement) and translate insights into actionable improvements.

Requirements

• Extensive local network in the UK and commitment to long-term regional development. Experience in pop-up / offline events is a must.
• Excellent English language skills and familiarity with UK market trends and culture.
• Strong sense of responsibility, self-motivated learner, team player with innovative thinking, and a proactive approach to tasks.
• Outstanding business analysis, comprehension, and logical thinking skills. Mature experience in merchant marketing systems and methodologies.
• Experience in launching new projects (0 to 1) and ability to thrive in a dynamic, fast-paced environment. Strong communication and collaboration skills, with proficiency in marketing and performance management.
• 2-5 years of marketing experience, including at least 1-2 years in a managerial or regional role.
• Proven experience in market entry or brand building within the UK or similar mature markets.

What We Offer

• Competitive salary and benefits package( ￡50,000-65,000 per year ）
• Opportunity to shape the growth of a successful US brand in the UK market
• Professional development and career progression

Additional Information

• This is a full-time on-site position based in London
• Regular working hours with occasional flexibility required for US and China communications

We’re expanding our global footprint and launching our new London office — and we’re looking for a dynamic Marketing Manager to lead our UK market entry.

You’ll play a pivotal role in shaping brand strategy, building awareness, and driving growth through creative, data-driven campaigns.

If you’re passionate about turning insights into impact — and want to be part of building something from the ground up — we’d love to meet you.

Visit Us

Website: https://www.azazie.com/

Official Instagram: https://www.instagram.com/azazieofficial/