Event Marketing Manager

The Royal British Legion; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A prominent charity organization in Greater London is seeking an Events Marketing Manager to enhance participant recruitment for fundraising events. This role demands expertise in multi-channel marketing and budget management. Successful candidates will have a track record in implementing effective marketing campaigns and working collaboratively with teams to deliver results. The position also offers a competitive benefits package including generous holidays and pension contributions.

Benefits

Generous paid holiday allowance

Pension contributions

Range of optional benefits and discounts

Qualifications

• Experience in planning and delivering multi-channel campaigns.
• Ability to analyse results and adapt strategies based on insights.

Responsibilities

• Drive participant recruitment for fundraising events.
• Oversee and manage key suppliers and partners.
• Manage budget and create forecast models.
• Collaborate with teams and agencies on marketing strategies.
• Analyse results to improve campaign performance.

Skills

Multi-channel campaign planning

Budget management

Communication skills

Relationship building

Education

Relevant marketing or fundraising qualifications (e.g., CIM, IDM, CIoF)

Job description

Role Overview

The Royal British Legion is seeking a talented Events Marketing Manager to drive participant recruitment for our fundraising events portfolio. If you have a background in marketing or fundraising and thrive in a fast‑paced, collaborative environment, this is a fantastic opportunity to contribute to an organisation that makes a real difference. You'll craft and launch engaging campaigns that attract new participants, work with teams across the Royal British Legion to deliver impactful results, and use multi‑channel marketing to meet recruitment targets and build lasting supporter relationships.

Responsibilities

• Drive participant recruitment for fundraising events across multi‑channel campaigns (direct mail, email, digital advertising, social media).
• Oversee and manage key suppliers and partners to ensure campaigns are delivered to high standards.
• Budget management and cost control to deliver strong ROI; create forecast models and monitor progress.
• Collaborate with internal teams and external agencies to develop targeted marketing strategies and align messaging with fundraising objectives.
• Analyse results to inform future strategies and improve campaign performance.
• Support the team with face‑to‑face and remote collaboration under the Future Working framework (minimum two days / week in the hub).

Qualifications & Experience

• Experience in planning and delivering multi‑channel campaigns (direct mail, email, digital advertising, social media).
• Budget management experience and ability to analyse results and adapt strategies.
• Relevant marketing or fundraising qualifications (e.g., CIM, IDM, CIoF).
• Strong communication and relationship‑building skills to work with internal teams and external agencies.

Benefits

We provide a competitive package including generous paid holiday allowance, pension contributions, and a range of optional benefits and discounts.