Engagement Marketing Manager

The Economist Group; City of Westminster; On-site; GBP 60,000 - 80,000; Full time

Job summary

A global media company in Westminster is looking for a Marketing Specialist to enhance user engagement through strategic multi-channel marketing initiatives. You will collaborate with various departments, manage customer lifecycle communications, and develop compelling marketing assets. The ideal candidate has experience in data-driven marketing and subscriptions while demonstrating strong project management skills. This role offers competitive benefits and opportunities for professional growth.

Benefits

Competitive pension plan

Private health insurance

Work From Anywhere program

Generous annual and parental leave

Qualifications

• Experience of planning and delivering data driven, multi-channel marketing communications.
• Experience working within subscriptions marketing, with an understanding of key customer lifecycle stages.
• Strong project management and organizational skills.

Responsibilities

• Define a marketing plan to drive end-user engagement.
• Manage full customer lifecycle communications.
• Collaborate with cross-department teams to execute marketing plans.

Skills

Data-driven marketing communications

B2B marketing knowledge

Project management

Strong interpersonal skills

Salesforce Marketing Cloud

Tools

Salesforce Marketing Cloud

Job description

How you will contribute:

• Work with the Head of marketing to define a marketing plan to drive end‑user engagement with The Economist's editorial content across owned and paid channels
• Collaborate with cross‑department teams to execute plans, including writing effective campaign briefs and managing delivery timelines
• Manage full end‑to‑end customer lifecycle communications, from onboarding new users to driving engagement and retention
• Develop briefs for high‑quality marketing assets to support effective onboarding and in‑life activities, and produce persuasive, compelling and on‑brand communications
• Work with the head of customer success on developing strategic campaigns to increase engagement amongst end‑users of priority accounts
• Collaborate with the B2C customer engagement team on efforts to promote new features and benefits of The Economist, adapting content to suit B2B end users
• Monitor effective benchmarks for developing and building customer engagement in a subscriptions business, working closely with colleagues in data, insights, research and customer success teams, and report on performance against KPIs and budget
• Measure impact of initiatives by client and sector, and develop recommendations for segments of end users to plan relevant and targeted campaigns
• Work in partnership with Editorial and retention teams to identify, package and surface the most compelling editorial content, and identify content marketing opportunities for different clients
• Develop bespoke or innovative ways to drive engagement for different cohorts beyond our regular marketing channels, such as events, experiential and merchandising

Qualifications:

• Experience of planning and delivering data driven, multi‑channel marketing communications
• Experience working within subscriptions marketing, with an understanding of key customer lifecycle stages
• Experience in B2B marketing would be beneficial, but not essential
• Excellent interpersonal, verbal, and written communication skills
• Ability to manage responsibilities independently and work with minimal supervision
• Strong project management and organizational skills
• Working knowledge of Salesforce Marketing Cloud or other marketing automation tools
• Highly data proficient, with a strong attention to detail and outstanding reporting capabilities

Benefits:

Our benefits package is designed to support your wellbeing, growth, and work‑life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program. We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home. You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.

We are an organisation that exists to drive progress. That's the "red thread" that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence‑based insights enable individuals and organisations to make sense of these shifts and chart a course through them.