Email Marketing Manager

Tillo; England; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading rewards and incentives company in the UK is looking for an experienced Email Marketing Manager to take ownership of email marketing as a core channel. You will drive customer engagement through well-crafted communication strategies, manage complex audiences, and optimise email programs. The ideal candidate has significant HubSpot experience and a passion for analytics. This role is based in Hove with a hybrid work model, offering 26 days of annual leave and various benefits.

Benefits

Enhanced annual leave of 26 days plus an additional day for your birthday

Private Medical care through Vitality

Employee Incentive Scheme

Access to discounts & gift card vouchers

Hybrid Working

Top spec equipment

Monthly breakfasts, drinks, snacks and events

Qualifications

• 2–4 years in an email marketing role, ideally within B2B or a fast-moving environment.
• Strong hands-on experience with HubSpot, including lists, segments, workflows, and preference centres.
• Familiarity with HTML email basics.
• Ability to interpret data, solve problems, and make clear recommendations.

Responsibilities

• Own all customer and prospect email activity across the business.
• Build, run, and optimise programs in HubSpot.
• Design and maintain a GDPR-compliant subscription and preference centre.
• Analyse performance at each stage of the email funnel and use insights to guide decisions.

Skills

Email Marketing

HubSpot

Data Interpretation

Written Communication

Project Management

Education

Experience in Email Marketing

Tools

HubSpot

Notion

Asana

Job description

• Who we’re looking for: An experienced Email Marketing Manager who knows how to own a channel end-to-end, bring structure to complexity, and deliver clear, relevant emails that customers and prospects actually value. 🚀

• The challenge: To turn email into a high-performing growth channel by building smart programs, managing complex audiences, and delivering timely, well-executed communications that support revenue, retention, and scale. ⭐️

• Where you’ll work: This role will be based in our Hove office 2-3 days a week 🏢

The Tillo Difference

We’re in the business of rewards and incentives, so we know a thing or two about the importance of giving back. We can’t grow as a business without growing as individuals, so we are committed to providing a workplace where passionate, driven individuals can thrive. We value collaboration, trust, positivity, and a willingness to learn—only by working as a team will we reach our goals.

We’re the market leader in the UK and are active in a number of other markets including USA, Europe, Australia and India. 🌎

Overview of the Role

Tillo is looking for an Email Marketing Manager to own email as a core marketing channel and help us deliver clear, timely communications that effectively support customers, target prospects, and ultimately drive new and existing business growth. You’ll plan and run programs that span lifecycle journeys, product updates, campaigns, and critical announcements. Your work will keep our customers informed, our prospects engaged, and our team aligned on what great email looks like.

The Team

You’ll join a tight-knit, ambitious marketing team of specialists that partners across the business to bring clarity and confidence to every touchpoint.

You’ll report to the Senior Marketing Manager and work closely with Creative, Demand Gen, Campaigns, RevOps, and our Account Management and Operations teams.

We move fast, collaborate often, and value people who plan well, communicate with care, and enjoy solving problems together. This role suits someone who likes ownership, enjoys building structure, and feels energised by improving how things work as we scale.

Day to day this role will

• Own all customer and prospect email activity across the business.
• Build, run, and optimise programs in HubSpot, including segmentation, workflows, and lifecycle journeys.
• Manage complex audience structures across customers, prospects, brands, buyers, verticals, and use cases to ensure the right message reaches the right contact at the right time.
• Design and maintain a GDPR‑compliant subscription and preference centre, helping us build clear opt‑in models and give users control over the types of emails they receive.
• Partner with Creative to develop on‑brand email templates and maintain consistency across all email output.
• Work with Demand Gen and Campaign Managers on campaign planning, execution, and continuous improvement.
• Own our outbound intent‑based email marketing tool and the corresponding sequences.
• Collaborate with the Senior Marketing Manager and Account Management/Ops teams to deliver product announcements, feature releases, customer updates, and promotional campaigns.
• Work with our Product and Engineering teams to improve system‑generated emails sent via the Tillo Hub.
• Partner with RevOps to maintain clean, accurate data, improve list structures, and support good data hygiene across the CRM.
• Analyse performance at each stage of the email funnel and use insights to guide decisions, resolve issues, and improve outcomes.
• Lead testing, experimentation, and reporting to improve engagement and support business goals.
• Act as Tillo’s internal expert for email best practices, deliverability, accessibility, and automation opportunities.
• Keep projects organised in a busy environment and balance competing priorities as you scale a high‑volume email program.
• Support crisis or time‑sensitive communications with clear thinking and strong execution.
• Identify opportunities to make our processes, templates, and workflows more efficient and easier for stakeholders to use.

What we’re looking for

Essential

• 2–4 years in an email marketing role, ideally within B2B or a fast‑moving environment.
• Strong hands‑on experience with HubSpot, including lists, segments, workflows, and preference centres.
• Familiarity with HTML email basics.
• Comfortable managing complex segmentation and large contact datasets.
• Ability to interpret data, solve problems, and make clear recommendations.
• Strong written communication skills with a focus on clarity, accuracy, and user needs.
• Well organised with the ability to manage multiple projects at once.
• Proactive, curious, and confident in owning a channel end‑to‑end.

Desirable

• Experience with project and knowledge management tools such as Notion and Asana.
• Interest in AI tools, automation, and ways to improve efficiency across email workflows.
• Understanding of CRM governance and data hygiene.
• Experience working with product or lifecycle communications.

Benefits

We offer all our employees trust and empower our team to work with flexibility and autonomy. We’re a close‑knit team and love working collaboratively, with our hybrid model, our team can come together at our fantastic office in Hove, but also focus in their own space. The Tillo team are a motivated bunch and we all work hard to push Tillo forwards, always innovating. We completely understand the importance of work/life balance and offer a supportive and collaborative working environment with the following benefits:

• Enhanced annual leave of 26 days per annum (plus an additional day for your birthday 🎂)
• Private Medical care through Vitality
• Employee Incentive Scheme
• Access to Tillo’s Storefront with discounts & gift card vouchers
• Hybrid Working
• Top spec equipment including laptop, mouse, keyboard, monitor
• Anniversary gifts
• Monthly breakfasts, drinks, snacks and events
• Team Learning & Development budget

About Tillo

Tillo makes gift cards, rewards, and incentives simple, efficient, and profitable. Operating in over 37 markets and 25 currencies, Tillo processes billions in gift card transactions through a single, plug‑and‑go API, powering rewards and incentives for the world’s leading businesses.

Backed by Tenzing, Tillo is setting the global standard for digital gift card infrastructure.

Diversity, Equity, and Inclusion Statement

We are committed to fostering a diverse and inclusive workplace where everyone feels valued and respected. We welcome applications from individuals of all backgrounds, regardless of age, disability, gender identity, marital status, race, ethnicity, religion or belief, sex, or sexual orientation.

If you require any reasonable adjustments during the recruitment process, please let us know, and we will be happy to accommodate your needs.