Email Marketing Executive

Southern Hospice Group; Hove; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading hospice organization in Hove is seeking an experienced Email Marketing Executive to manage email marketing across various stakeholders. The ideal candidate will have strong writing skills, experience in email marketing, and familiarity with tools like Dotdigital. The role involves oversight of campaigns, reporting on performance, and ensuring compliance with regulations. Competitive benefits include up to 35 days of annual leave and a company pension scheme.

Benefits

Company pension scheme

Up to 35 days' annual leave

On-site education support

Free parking

Corporate rate gym membership

Qualifications

• Proven experience in website management, ideally in a non-profit environment.
• Experience in developing tailored email programmes.
• Ability to write creative and compelling email content.

Responsibilities

• Manage email marketing activities for multiple hospice stakeholders.
• Oversee the schedule and delivery of all email campaigns.
• Ensure compliance with data protection and accessibility requirements.

Skills

Excellent written English skills

Experience in email marketing

Data analysis and interpretation

Copywriting and proofreading

Familiarity with email marketing tools

Tools

Dotdigital

Google Analytics

Raiser's Edge

Job description

Overview

This is an exciting opportunity for an experienced Email Marketing Executive to join the Marketing & Communications team at Southern Hospice Group. Reporting to the Digital Manager, you'll be part of the Digital team, working alongside the Content & PR team and Campaigns & Marketing team. Following the merger of St Barnabas House and Chestnut Tree House with Martlets Hospice and the appointment of a new CEO for the group, you will play a vital role in the Marketing & Communications team, managing a series of email journeys across stakeholder groups including supporters, volunteers and healthcare professionals. You'll oversee the schedule and delivery of all email marketing activity for the hospices, adopting a data- and insight-driven approach, as well as using storytelling abilities to develop and maintain engaging and effective email programmes.

The ideal candidate will be innovative and captivate our subscribers, raising awareness of what we do and building an audience of warm supporters who go on to take action through donating, volunteering or getting involved. You'll have excellent written English skills as well as a strong grasp of regulatory requirements such as data protection and accessibility. You will be responsible for the integration of our email service provider and database, ensuring transfer of data is efficient, seamless and compliant. You'll be able to demonstrate proven experience in email marketing, ideally at a non-profit, the ability to interpret and monitor data to deliver reports and a keen eye for design with experience in developing content and graphics for email. You'll also need to be an excellent copywriter and proofreader.

Essential criteria

• Proven experience in website management, ideally in a non-profit environment.
• Experience developing and delivering coherent and tailored email programmes, making use of dynamic content and automation to streamline processes as necessary.
• Experience of analysing and interpreting email performance data, to deliver email reporting as needed.
• Editorial experience: adept in writing, editing and proofing copy for web, adapting copy to suit the audience and tone required.
• Experience of interpreting and monitoring data using tools such as Google Analytics and producing reports
• Excellent written English skills.
• Familiarity with popular email marketing and CRM tools such as Dotdigital, Donorflex, Raiser's Edge.
• An understanding of email best practice, web accessibility and email automation, with a natural curiosity and commitment to staying abreast of industry trends and regulatory developments.
• The ability to write creative and compelling email content, tailored to the audience and designed to inform, engage and inspire support.
• The ability to consistently demonstrate the organisational values.
• The ability to deal with sensitive issues with empathy and resilience.
• We warmly welcome applications from all sections of our community. We also invite applications from suitably experienced people for all industry sectors who can demonstrate the skills, ability and enthusiasm to work with a people-centric organisation like ours.

Organisation and benefits

Southern Hospice Group is the largest group of hospices in Sussex and one of the largest in the UK. We are committed to providing exceptional and compassionate care to adults, children and their families across Sussex. Bringing our teams and resources together as one organisation means we can focus on new and exciting visions and plans for our people and patients and provide even greater opportunities for our workforce. St Barnabas House provides specialist palliative care to adults in the Worthing, Adur, Arun and Henfield areas through a range of services, including in-patient care and community living well services. Chestnut Tree House is the children's hospice for East and West Sussex and South East Hampshire, providing specialist palliative care for children and young people with life-limiting conditions. Martlets provides essential care to people affected by terminal illness in Brighton and Hove and surrounding areas. Our expert teams provide the very best care and support, helping patients and their loved ones to live life to the full during the precious time they have together.

• Company pension scheme or NHS pension scheme for eligible employees
• Up to 35 days' annual leave inclusive of bank holidays
• On-site education support and study leave opportunities
• Option to access Health Shield and cover your everyday cost of healthcare for less
• Free parking, subsidised meals and various social activities
• Corporate rate gym membership, discounts with local complementary therapies and Blue Light Card
• Employee Assistance Programme
• Death in Service

Please note that we reserve the right to close this vacancy before the published closing date where applicant volume is high. This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for an Enhanced submission for Disclosure to be made to the Disclosure and Barring Service to check for any previous criminal convictions.