Email Marketing Executive

Aimbridge; Birmingham; Hybrid; GBP 25,000 - 35,000; Full time

Job summary

A leading hospitality company in Birmingham is seeking an Email Marketing Executive to enhance their digital presence across leisure and F&B segments. Key responsibilities include developing email strategies and analyzing campaign performance. Candidates should have proven experience in email marketing, strong design skills, and a passion for exceptional guest experiences. This hybrid role offers industry-leading training and flexible working patterns.

Benefits

Industry-leading training

Hotel discounts

Employee assistance program

Qualifications

• Proven experience in email marketing, preferably in hospitality.
• Strong copywriting and design skills.
• Analytical mindset for data interpretation.

Responsibilities

• Develop tailored email content plans for customer segments.
• Build and deploy email campaigns with on-brand visuals.
• Grow and segment email databases for targeted campaigns.
• Monitor campaign metrics and produce performance reports.
• Ensure compliance with GDPR regulations.

Skills

Email marketing experience

Copywriting skills

Design skills

Analytical mindset

Knowledge of GDPR

Tools

DotDigital

CRM systems

Job description

Are you a creative and data-driven marketer with a passion for crafting compelling email campaigns? We’re looking for an Email Marketing Executive to join our passionate marketing team and help elevate the digital presence of our hotel portfolio across leisure, F&B, and M&E segments.

Who are we?

Aimbridge Hospitality EMEA is a division of the global Aimbridge Hospitality brand. We’re passionate about connecting great people to great experiences in exciting destinations, working with brands such as Hilton, IHG, Accor, Marriott, and others. From our diverse team and locations to our “people first” approach, the Aimbridge experience is unique.

Why Join Us?

• Industry-leading training and leadership development opportunities
• Hotel discounts across our portfolio – Staff rates and up to 50% discount on food & beverage and spa
• 24/7 access to our employee assistance programme
• A hybrid role with flexible working patterns within a collaborative and creative team
• Work on exciting campaigns across a diverse hotel portfolio of major brands
• Opportunity to grow your digital marketing skills with industry-leading training

What does a day in the life of an Email Marketing Executive involve?

• Email Content Strategy
  Develop and implement tailored email content plans for each hotel, aligning with leisure, F&B, and M&E customer segments to enhance relevance and engagement.
• Campaign Creation & Design
  Build and deploy email campaigns, including writing on-brand copy, designing templates, and creating visuals and animations that reflect hotel brand guidelines.
• Audience Growth & Targeting
  Grow and segment email databases, implement triggered and automated campaigns, and use A/B testing to optimize performance and engagement.
• Performance Analysis & Reporting
  Monitor campaign metrics, produce monthly performance reports, and deliver insights for continuous improvement.
• Compliance & CRM Integration
  Ensure all email activity complies with GDPR, support CRM integrations, and stay updated on email marketing trends and best practices.

What are we looking for?

• Proven experience in email marketing, preferably within hospitality or a multi-brand environment
• Strong copywriting and design skills with keen attention to detail
• Proficiency in DotDigital or similar platforms
• Familiarity with CRM systems and digital advertising tools
• Analytical mindset with the ability to interpret data and optimize campaigns
• Knowledge of GDPR and email compliance standards

Most importantly, you should be passionate about providing an exceptional guest experience and embody our brand standards.

At Aimbridge, we offer a place to grow, succeed, and belong. If you’re ready, open the door to new possibilities. Join our inclusive team shaping the future of hospitality.