Ecommerce Marketing Executive

GSF Car Parts; Wolverhampton; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading automotive parts distributor in the UK seeks an ambitious and proactive Marketing Executive. The role involves planning and executing e-commerce marketing campaigns across various digital channels. Candidates should have a bachelor’s degree in Marketing or a related field and 2+ years of experience in B2C, preferably in an e-commerce setting. Excellent communication skills and strong technical skills in digital marketing tools are essential. This position will work closely with various teams to drive customer acquisition and engagement.

Qualifications

• 2+ years of experience in B2C, preferably in an e-commerce setting.
• Excellent written and verbal communication skills, with a customer-centric mindset.
• Experience in content creation and social media management.

Responsibilities

• Plan, develop, and execute e-commerce marketing campaigns across various digital channels.
• Research, write, and edit a variety of content, including website copy and social media posts.
• Develop and manage email marketing campaigns that engage customers and promote new products.
• Conduct market and competitor analysis to identify opportunities for differentiation.
• Work closely with product, customer service, and technical teams for campaign execution.

Skills

Digital marketing tools

Content creation

Email marketing

Competitive analysis

Communication skills

Education

Bachelor’s degree in Marketing or a related field

Tools

Google Analytics

Google Ads

Facebook Business Manager

SEO tools (SEMrush or Ahrefs)

Mailchimp

Magento

Job description

About The Role

Marketing Executive – Job Description

Reports to: Marketing Manager or Director of E-commerce

Job Summary

We are looking for an ambitious, proactive and highly organised Marketing Executive with a strong understanding of digital marketing. The Marketing Executive will work closely with the marketing and e-commerce teams to develop, implement, and optimise online marketing campaigns that drive customer acquisition, engagement, and revenue growth. This role requires a data-driven mindset, a creative approach to problem-solving, and a passion for growing brands online.

Key Responsibilities

• Campaign Planning & Execution: Plan, develop, and execute e-commerce marketing campaigns across various digital channels, including email, social media, paid search, and display ads.
• Content Creation: Research, write, and edit a variety of content, including website copy, product descriptions, email campaigns, social media posts, and press releases.
• Email Marketing: Develop and manage email marketing campaigns that engage customers, promote new products, and drive repeat purchases. This includes list segmentation, A/B testing, email automation and performance analysis.
• Competitive Analysis: Conduct market and competitor analysis to stay informed of industry trends and identify opportunities for differentiation.
• Collaborate Cross-Functionally: Work closely with product, customer service, and technical teams to ensure seamless execution of campaigns and to align on key objectives.

Qualifications

• Education: Bachelor’s degree in Marketing, or a related field.
• Experience: 2+ years of experience in B2C, preferably in an e-commerce setting.
• Technical Skills: Experience with digital marketing tools (e.g., Google Analytics, Google Ads, Facebook Business Manager, SEO tools like SEMrush or Ahrefs, email marketing platforms like Mailchimp). Ideally used Magento
• Content Creation: Experience in content creation and social media management.
• Communication Skills: Excellent written and verbal communication skills, with a customer-centric mindset.

About Us

GSF Car Parts is one of the UK’s leading automotive parts distributors, supplying thousands of independent garages throughout the UK and Ireland with parts, tools, garage equipment and specialist training. The group has over 175 branches nationwide and a turnover exceeding £475 million. Built on the heritage and success of a dozen local brand identities acquired over several years, we have traded as one brand since November 2021. Our branch network is bolstered by centralised support and expertise from specialist departments in key areas such as procurement and supply chain, marketing and national accounts. The business also benefits from integrated IT systems, which include our industry leading catalogue system, Allicat, and access to the Group's national garage programme, Servicesure.

#INDGSF