Drinks Sales Executive

WR Logistics; Newcastle upon Tyne; On-site; GBP 34,000 - 40,000; Full time

Job summary

A leading beverage company is seeking a Drinks Sales Executive to manage on-trade sales across the North East. The ideal candidate will have a strong background in beverage or hospitality sales, a proven record of acquiring new clients, and excellent communication skills. The role offers a competitive salary up to £40,000 and opportunities for career progression within a growing team.

Benefits

Pension scheme

Career progression opportunities

Qualifications

• Proven experience in on-trade drinks sales or similar role within the hospitality or FMCG sector.
• Strong track record of winning new business and growing existing accounts.
• Excellent communication, negotiation, and presentation skills.

Responsibilities

• Identify and win new business opportunities within the on-trade sector across Yorkshire.
• Manage and grow existing accounts, ensuring strong relationships.
• Develop tailored sales strategies to meet targets.

Skills

Sales experience in the beverage industry

Relationship building

Communication skills

Job description

Drinks Sales Executive (On-Trade)

Newcastle (Field-based)

Up to £40,000 per annum

Beverage / Hospitality Sales

I currently have an exciting opportunity for an enthusiastic, outgoing, and target-driven Drinks Sales Manager to join a growing team and take ownership of on‑trade sales across the North East. You'll be responsible for driving new business and managing existing accounts across a wide range of hospitality venues – including bars, restaurants, pubs, and hotels.

You’ll be passionate about the drinks industry, confident in building long‑term relationships, and experienced in delivering results in a competitive, fast‑paced sales environment.

Key Responsibilities

• Identify and win new business opportunities within the on‑trade sector across Yorkshire.
• Manage and grow existing accounts, ensuring strong relationships and repeat business.
• Develop tailored sales strategies to meet targets and increase brand visibility across your territory.
• Build strong relationships with key decision‑makers in hospitality venues.
• Deliver regular reporting on sales performance, trends, and market insights.
• Collaborate with internal marketing and supply teams to support product launches and campaigns.
• Represent the brand at trade events, tastings, and customer activations.

About You

• Proven experience in on‑trade drinks sales or similar role within the hospitality or FMCG sector.
• Strong track record of winning new business and growing existing accounts.
• Confident, outgoing, and able to build rapport quickly with a wide range of clients.
• Self‑motivated and target‑driven, with a proactive approach to meeting and exceeding KPIs.
• Excellent communication, negotiation, and presentation skills.
• Full UK driving licence and willingness to travel across Yorkshire.

What’s on Offer

• Competitive salary up to £40,000
• Pension scheme
• Career progression opportunities within a growing team
• Interested? Apply now with an up‑to‑date CV to be considered for this exciting Sales Manager opportunity.