Dispensing Optician

M&S Opticians; Birmingham; On-site; GBP 30,000 - 40,000; Full time

Job summary

A well-known optical retailer in Birmingham seeks a qualified Dispensing Optician to provide exceptional customer service and expert advice on lenses and frames. Responsibilities include interpreting prescriptions, dispensing glasses, and maintaining patient records. The ideal candidate will possess strong communication skills and a commitment to customer care in a supportive environment.

Qualifications

• Qualified Dispensing Optician registered with the General Optical Council (GOC).
• Strong customer service skills with a friendly and professional approach.
• Competent IT skills and commitment to industry standards.

Responsibilities

• Provide excellent customer service and advise on frame and lens choices.
• Interpret optical prescriptions and dispense low vision aids.
• Order lenses and verify them upon delivery.

Skills

Customer service skills

Communication

Optical dispensing knowledge

IT skills

Education

Registered with the General Optical Council (GOC)

Job description

About the Role

As a Dispensing Optician, you will ensure that every customer receives exceptional service when visiting our store. This involves understanding customer needs, explaining our products and offers, creating a welcoming environment, and dispensing single vision and varifocal lenses from the leading lens manufacturers. You will also dispense and fit glasses to both adults and children, working from prescriptions provided by optometrists.

Your role will include advising customers on lens and frame choices, including style, weight, and colour, as well as providing guidance on how to wear and maintain their glasses. As a qualified Dispensing Optician registered with the General Optical Council (GOC), you will bring a high level of expertise and customer care, ensuring every customer receives the appropriate dispensing advice.

Key Responsibilities

• Provide excellent customer service, booking appointments efficiently and advising on frame and lens choices
• Interpret optical prescriptions and dispense low vision aids where necessary
• Confidently advise the customer on the features and benefits of a range of lenses from leading manufacturers, as well as discuss a variety of contact lenses where required.
• Handle customer queries and complaints efficiently and effectively
• Fit and supply the most appropriate spectacles based on the customer’s vision, lifestyle, and vocational needs
• Take frame and facial measurements to ensure a correct fit and positioning
• Order lenses and verify them upon delivery to ensure they meet specifications
• Assist the Store Manager in the effective running of the store while supporting the team in all dispensing areas
• Promote in-store offers and maximise all sales opportunities to meet Key Performance Indicators (KPIs)
• Assist in training and onboarding new sales advisors
• Maintain accurate patient records and complete administrative tasks
• Ensure compliance with General Optical Council (GOC) Standards of Practice and data protection regulations
• Provide flexibility in covering other locations when necessary due to emergencies, sickness, or holidays

About you

To be successful in this role, you should be a qualified Dispensing Optician registered with the General Optical Council (GOC) and passionate about providing excellent customer care. You will be a natural communicator with a friendly and approachable manner, ensuring that every customer feels valued and supported throughout their journey. You’ll be customer focused and commercially aware, able to make the most of sales opportunities. If you are enthusiastic about optical dispensing and want to work in a supportive, customer-driven environment, we’d love to hear from you!

Requirements

• Registered with the GOC as a Dispensing Optician
• Strong customer service skills with a friendly and professional approach
• Enthusiastic and eager to learn
• Competent IT skills
• Commitment to meeting industry standards and professional requirements