Director of Marketing Analytics & Customer Engagement

Barclays UK; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

A leading financial services company is seeking a senior leader for its Decision Intelligence team. This role is crucial for shaping customer-centric strategies and optimizing marketing performance for approximately 20 million customers. The ideal candidate will have strong analytical skills, expertise in marketing measurement, and experience managing strategic initiatives. Responsibilities include driving product innovation and managing teams to deliver high-quality insights while ensuring compliance with data privacy regulations.

Benefits

Competitive salary

Flexible working options

Pension plan

Qualifications

• Extensive knowledge of marketing measurement and optimization.
• Experience in managing teams and driving strategic initiatives.
• Strong communication skills, capable of liaising with technical and non-technical stakeholders.

Responsibilities

• Shape and influence BUK strategy for customer-centered decisions.
• Lead product innovation and market trend analysis.
• Manage Insight programs while ensuring compliance and mitigating risks.

Skills

Data analysis

Marketing measurement

Customer engagement

Strategic thinking

Stakeholder management

Education

Relevant degree in Marketing, Business, or Analytics

Tools

Advanced analytical tools

Market research methodologies

Job description

A leading financial services company is seeking a senior leader for its Decision Intelligence team. This role is crucial for shaping customer-centric strategies and optimizing marketing performance for approximately 20 million customers. The ideal candidate will have strong analytical skills, expertise in marketing measurement, and experience managing strategic initiatives. Responsibilities include driving product innovation and managing teams to deliver high-quality insights while ensuring compliance with data privacy regulations.