Direct Response Marketing Manager

Insight Select; Tonbridge and Malling; On-site; GBP 55,000; Full time

Job summary

A leading eCommerce brand in the UK seeks a Direct Response Marketing Manager to lead DRTV and print advertising campaigns. The role requires a hands-on marketer skilled in analytics and creativity, managing campaigns from launch to analysis to maximize ROI. Benefits include healthcare, flexible hours, and a generous holiday allowance.

Benefits

Private healthcare

Flexible hours

Generous holiday allowance

Birthday off every year

Free breakfast and daily refreshments

Pension and wellbeing benefits

Qualifications

• Experience managing DRTV and print advertising campaigns.
• Ability to analyse KPIs and report results effectively.
• Strong focus on testing, learning, and optimising campaigns.

Responsibilities

• Manage all DRTV and print campaigns from concept to analysis.
• Collaborate with media agencies to optimise placements and budgets.
• Lead split testing and performance optimisation.

Skills

Proven experience in DRTV or print advertising

Highly analytical and data-focused

Organised and proactive

Excellent communication skills

Creative flair

Job description

Direct Response Marketing Manager / Ecommerce Organisation / Kent / £55,000

Our client is one of the fastest-growing UK eCommerce brands, known for innovative, problem-solving products and a track record of rapid expansion. With millions of customers and big growth ambitions, this is an exciting time to join their team.

We're looking for an experienced, data-driven marketer to lead our Direct Response TV (DRTV) and print advertising activity. You'll manage campaign launches, track performance, and work with agencies and in-house teams to maximise ROI.

This is a hands‑on, varied role that blends creativity with analytics, perfect for someone who loves seeing their work drive measurable results.

Key Responsibilities

• Manage all DRTV and print campaigns from concept to analysis.
• Plan and execute new campaign launches.
• Collaborate with media agencies to optimise placements and budgets.
• Lead split testing and performance optimisation.
• Analyse KPIs and report results to management.

About You

• Proven experience in DRTV or print advertising (client or agency side).
• Highly analytical and data-focused.
• Strong at testing, learning, and optimising campaigns.
• Organised, proactive, and commercially minded.
• Excellent communicator with creative flair.

What We Offer

• Private healthcare
• Flexible hours
• Generous holiday allowance (increasing with service)
• Birthday off every year
• Free breakfast and daily refreshments
• Pension and wellbeing benefits