Digital & Retention Marketing Manager

ripple; Camden Town; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading wellness brand in Camden Town is seeking a Digital Marketing Associate to drive digital strategies across multiple platforms. The role involves creative strategy development, A/B testing, and enhancing customer engagement and retention. The ideal candidate has over 3 years of experience in digital marketing within a high-growth D2C business and a data-driven mindset. This position offers a collaborative environment with a focus on innovative marketing solutions.

Qualifications

• 3+ years’ digital marketing experience in a D2C environment.
• Strong track record in digital campaign creative strategy.
• Solid understanding of retention best practices.

Responsibilities

• Develop and implement digital marketing strategies across various channels.
• Collaborate with teams on creative assets and campaign optimization.
• Manage A/B tests and report on performance metrics.

Skills

Digital marketing

Data analysis

Creative strategy

Email/SMS marketing

A/B testing

eCommerce site optimization

Tools

Shopify

Google Ads

Facebook Ads

Amazon Marketing

Job description

About ripple⁺

ripple⁺ is one of the UK’s leading and fastest-growing wellness brands. We operate across two key categories:

• ripple⁺ inhalables:A revolutionary approach to nicotine-free inhalation. Our mission is simple: help people step away from nicotine and move toward healthier habits through plant-powered alternatives.

• ripple⁺ home:A modern home fragrance solution, including incense, reed diffusers, and upcoming scent innovations that transform spaces with clean, high-quality aromas.

ripple⁺ Brand DNA:

• Extreme Ownership:Take full responsibility for every outcome within your control.
• Pursuit of Quality:How you do anything is how you do everything. Excellence is a habit.
• Purpose:Be here because you want to be—we are a passionate long-term-focused team.
• Growth Mindset:Embrace continuous learning, resilience, and adaptability to thrive.

The Role

We’re seeking an analytical, creative, structured, and proactive Digital Marketing Associate with direct-to-consumer (D2C) OR structured analytical data analysis experience to deliver and execute our digital strategy across multiple touchpoints. You’ll work closely with our Head of Performance & Digital and Founders, playing a key role in shaping customer journeys, retention, and conversion — with a strong focus on creative strategy, testing, and optimisation.

This is a hands-on position where ideas are expected, and flawless execution is essential.

Key Responsibilities

Creative & Performance Strategy (Paid Media)

• Develop and drive creative strategy for paid channels (Google, TikTok, Meta) in collaboration with our Head of Performance & Digital.
• Brief and work with the graphic and content teams to deliver engaging assets tailored to platform and audience.
• Coordinate A/B tests on creative and messaging for paid campaigns.
• Analyse and report on ad creative performance to inform future iterations.

Email, SMS & Retention Marketing

• Own the testing and management of pre-purchase flows: sign-up messages, welcome flow, abandoned cart/checkout, etc.
• Run A/B tests on flows, content, and offers; report on performance and optimise accordingly.
• Develop and execute retention tactics to build long-term customer loyalty.

Website Experience

• Create differentiated web experiences for different cohorts of customers.
• Lead A/B testing of site elements (messaging, design, functionality).
• Implement and optimise retention-focused features (loyalty, etc).

Amazon Channel

• Support launch & execution of Amazon marketing strategy.
• Collaborate on Amazon campaign creative and promotional planning.
• Monitor and report on Amazon content and performance trends to inform adjustments.

Community & Post-Purchase Experience

• Work on initiatives that improve the post-purchase journey and foster brand loyalty.
• Identify and execute creative opportunities to enhance customer engagement beyond the first purchase.

What We’re Looking For

• 3+ years’ digital marketing experience within a high-growth D2C business OR structured analytical data analysis experience.
• Strong track record in developing and executing creative strategy for digital campaigns.
• Solid understanding of email/SMS platforms and retention best practices.
• Experience optimising eCommerce sites (Shopify).
• Data-driven mindset with confidence in reporting, testing, and insights.
• Structured, detail-oriented, and able to manage multiple projects at pace.
• Hands-on and collaborative; thrives in a fast-moving, founder-led environment.
• Amazon experience (content optimisation, creative execution) is a bonus.

Report Into

Co-founders & Head of Performance & Digital