Digital Pr Account Director

WPP Media; London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A global media company in London is seeking a Digital PR Lead to steer a high-performing team. You will harness SEO and content marketing strategies to optimize client growth initiatives. Ideal candidates will possess strong leadership abilities and a background in digital marketing. This role offers competitive benefits and a hybrid work environment.

Benefits

Competitive medical insurance

Paid time off

Employee discounts

Qualifications

• Proven experience in SEO and Digital PR.
• Strong understanding of data analytics.
• Exceptional communication and leadership skills.

Responsibilities

• Lead the Digital PR team and manage Account Managers.
• Develop and execute best practice strategies for client accounts.
• Guide the team's development and training efforts.

Skills

SEO expertise

Content marketing experience

Data-driven strategy

Client relationship management

Team leadership

Tools

SEMRush

Ahrefs

Roxhill

Buzzstream

Vuelio

Job description

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As "Growth Architects," we drive growth that benefits all stakeholders - better for people, planet, and business - by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Role Summary and Impact

An exciting opportunity to join our fabulous Digital PR team, where you will be influential in leading and increasing our business growth. We\'re looking for an experienced DPR, who will hold a key role in the development and ongoing management of the Digital PR function within the agency.

We\'re looking for someone with previous experience in SEO and Content Marketing, who can recognize the function of Digital PR within Search. You will be responsible for promoting the Digital PR function to drive client growth and maximize the ability of the function within the agency network.

You\'ll work closely with the Content Marketing Business Director will be expected to guide Digital PR knowledge across the team to fully leverage their skills. As a senior lead within a digital role, you will be encouraged to contribute in developing the team, its processes and strategy.

About the role

The candidate will be responsible for leading our Digital PR team alongside our Content Marketing Business Director. Managing a team of Account Managers and Executives, and reporting into a Business Director, you will deliver best practice strategy for your accounts, setting the standards for delivery and driving results for your clients. The ideal candidate will be able to use their own initiative in setting up processes and expectations for the team; you will lead by example with your proactive approach to challenging the status quo, pushing yourself, your team, and your client to achieve the best results.

• Be responsible for the output of your team, both clients and operational
• Be the central senior client contact for your client portfolio, confidently able to liaise with senior stakeholders both internally and externally
• Apply SEO best practice to the delivery of our product
• Lead by example with a proactive approach to interrogating your client\'s performance
• Develop training material and lead the development of your direct reports
• Maintain a forward-thinking approach and make proactive suggestions to improve our offering
• Play an active role in the recruitment and interviewing process to build a strong team
• Regular maintenance of talent mapping and career path development for your team
• Work with HR and finance to ensure accuracy for our product and people
• Ensure briefing, planning and finance processes are strictly adhered to by the team
• Work with BD and HR teams to develop and maintain training plans to plug any skills gaps around the team
• Take the lead on integration projects across the department and wider agency
• Understand resourcing and FTE distribution
• Contribute to new business pitches and process by creating templates and resources usable in all pitches
• Commercially driven and forward thinking in the expansion of business opportunities
• Entrepreneurial in mind-set and always looking to develop incremental or new services both centrally and locally via new opportunities and revenue streams

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It\'s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media\'s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Key skills & knowledge:

• Exceptional executional SEO, Content and Digital PR experience; using data and insight to develop successful end to end content marketing strategies for your clients
• Data driven - you love using data to inform your strategic thinking
• Proven experience of improving organic performance for your clients
• Extensive experience using SEO and Digital PR tools such as SEMRush, Ahrefs, Roxhill, Buzzstream, Vuelio
• Good commercial acumen with ability to accurately scope and identify opportunities to help your clients grow, in turn growing your account revenue
• Strong process capabilities, with an ability to monitor account service levels and support with finance and recruitment processes
• An understanding of how SEO & Content can integrate with other digital and offline channels

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we\'re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we\'re together, fostering creativity, collaboration, and connection. That\'s why we\'ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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