Digital Media Manager, Essential Home

Reckitt Benckiser LLC; Gillingham; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading consumer goods company in the United Kingdom is seeking a Digital Media Manager to enhance e-commerce customer engagement. The role involves overseeing consumer experiences, managing media across channels, and leading strategies for brand growth. Ideal candidates will have a strong digital media management background and a passion for customer experience innovation. Competitive benefits are included.

Benefits

Parental benefits

Employee Assistance Program

Life insurance

Short-term incentives

Qualifications

• Track record in digital media management, focusing on e-commerce strategy and execution.
• Expertise in utilising CRM systems for customer segmentation and personalised marketing.
• Strong analytical capability, translating data insights into actionable CRM initiatives.
• Collaborative spirit, working well with diverse teams to meet shared objectives.
• Adaptable to the unique market demands and cultural distinctions within your region.
• Inspirational leadership in managing a team.

Responsibilities

• Oversee the end-to-end consumer experience across all media channels.
• Drive audience-first performance-based activation and optimization.
• Manage full-funnel strategies and fluid budget allocations.
• Lead all aspects of paid media, both offline and online.
• Bridge Brand Communications Strategy and Content Strategy development.

Skills

Digital media management

E-commerce strategy

CRM systems

Data analysis

Leadership

Job description

Marketing

Marketing is at the heart of Essential Home. We pride ourselves on our agile and entrepreneurial approach to driving growth for some of the most trusted home care brands. Our purpose—to make a house your home—inspires us to design distinctive communications that deliver both category growth and positive societal impact. With embedded media and digital teams, we measure success through business results and consumer connection. Global teams lead brand strategy and innovation, while local marketing teams partner with Sales to deliver regional goals.

About the role

Are you ready to take on the challenge of enhancing customer relationships at Essential Home? We\'re on the hunt for a Digital Media Manager to lead our e-commerce customer engagement initiatives in the region. You will be pivotal in shaping the journey of our customers, ensuring a seamless and personalised e-commerce experience. At the intersection of innovation, data, and creativity, this role provides the playing field for making a significant impact on customer loyalty and our market growth.

Your responsibilities

• Oversee the end-to-end consumer experience, ensuring the right message reaches the right audience at the right time across all media channels.
• Drive audience-first performance-based activation and optimization.
• Lead media activation from strategic planning to performance marketing.
• Manage full-funnel strategies and fluid budget allocations, collaborating with counterparts and agency relationships. Develop and implement brand consumer segmentation and digital commerce growth strategies.
• Lead all aspects of paid media, both offline and online.
• Translate brand and business priorities into performance marketing strategies and tactics.
• Prioritise data-driven customer relationship building and ensure best practices in performance marketing.
• Direct brand creative amplification efforts and ensure consistent content application across all channels.
• Bridge Brand Communications Strategy and Content Strategy development.
• Oversee the brand ecosystem, channels, creative, and platforms for growth.
• Manage the content strategy agency for omnichannel activations.
• Collaborate with extended brand teams on omni-channel, personalized programs.
• Coach and motivate a team to foster a cohesive Consumer Engagement environment.

The experience we're looking for

• Track record in digital media management, focusing on e-commerce strategy and execution.
• Expertise in utilising CRM systems for customer segmentation and personalised marketing.
• Strong analytical capability, translating data insights into actionable CRM initiatives.
• Collaborative spirit, working well with diverse teams to meet shared objectives.
• Adaptable to the unique market demands and cultural distinctions within your region / country.
• Inspirational leadership in managing a team, encouraging innovation and pursuing excellence in customer experience.

The skills for success

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt\'s potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt\'s pay for performance philosophy.

Equality

We recognise that in real life, great people don\'t always \"tick all the boxes\". That\'s why we hire for potential as well as experience. Even if you don\'t meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.